Panel Discussion to Kick-off 2011 Mega Mixer Business Expo

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Panel discussion featuring region's most influential newsmakers to kick-off 2011 Mega Mixer on March 10 at Hilton Rye Town

The Business Council of Westchester will host an informative panel discussion, Meet the Media: Getting Your Story Told, on Thursday, March 10, 2011 from 1:00 to 2:00 p.m. at the Rye Town Hilton, 699 Westchester Ave., Rye Brook, NY. Featuring six of this region's leading, print, broadcast, and online sources, the panel presentation will kick-off the Mega Mixer Business Expo which continues until 6:00 p.m. The Mega Mixer is the Business Council of Westchester's signature event and Westchester's largest business tradeshow, boasting more than 200 exhibitors and 1,500 attendees from various industry sectors.

The panel discussion will be moderated by Stacey Cohen. President, Co-Communications, Inc., a full-service marketing communications firm. Stacey has over 20 years experience in media relations, having embarked on her career at CBS. She is an active board member of the Business Council of Westchester and currently chairs its Marketing Communications Council.

Panel members include:

-Caryn McBride, Executive Editor at Westchester County Business Journal, Fairfield County Business Journal and HV Biz/Westfair Communications

  • MaryLynn Mitcham, Sunday Life Editor, The Journal News and Editor in Chief, Rockland Magazine
  • Kathleen Ryan O'Connor, Regional Editor, Westchester at Patch.com at AOL
  • Janine Rose, News Director/Anchor, News 12 Westchester & News 12 Hudson Valley
  • Robert Schork, Senior Editor of Westchester Magazine, Executive Editor of 914INC
  • Jennifer Vreeland, Editor in Chief at Westchester Health & Life/Wainscot Media

The panel will address the impact of social and digital media on the delivery of news and the ever-changing media landscape. Topics include best practices, tips to get news covered, winning interview strategies and more. Session highlights include a Question & Answer session as well as a "Media Hotseat" whereby a few audience members can share story ideas and be critiqued by the media panelists.

Admission to "Meet the Media: Getting Your Story Told" is complimentary for Mega Mixer exhibitors and attendees, but registration is required. For additional information, please contact Ebony White at The Business Council of Westchester at (914) 948-2110 or ewhite(at)westchesterny(dot)org or visit http://www.westchesterny.org.

About the Business Council of Westchester:
The county's largest and most influential business membership organization, The Business Council of Westchester is committed to helping businesses market, learn, advocate and grow. In addition, The Business Council of Westchester is actively involved in reviewing federal, state and county legislation and regulations in order to assess the potential impact on the business community and to influence the outcomes through advocacy when the business community's interests may be affected. It also acts as an information resource for the business community and government leaders at all levels.

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Kimberly Sawicki

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