Minneapolis, MN (PRWEB) March 1, 2011
Finnegans Irish Amber has partnered with Merwin Liquors for a month-long program to provide a full day of meals to those in need for every six-pack of Finnegans beer sold.
Throughout the month of March, Merwin Liquors is joining forces with Finnegans to triple the standard donation of one meal per six-pack to the Emergency Foodshelf Network, a local organization that purchases surplus food from small farmers to supply nutritious meals to those in need.
“This is the first time Finnegans has worked with an off-premise retailer to create a matching program on this scale,” said Hillary Lewis, Marketing Manager at Finnegans. “We love the enthusiasm from Merwin's on this initiative. The structure of the promotion allows us to provide a full day of complete meals with the sale of a single six-pack. It's such a wonderfully simple way to make a positive impact on the community.”
"Merwin's has a strong history of giving back to the community, and this program fits well within that framework," said Louis Dachis, Proprietor of Merwin Liquors. "We are proud of this newly formed partnership with Finnegans and love the idea of giving consumers the ability to give simply through a purchase choice."
Founded in 2000 by CEO Jacquie Berglund, Finnegans is a locally-owned and operated beer company that donates 100% of profits back to the community. For 2011, the focus on alleviating hunger led Finnegans to team up with the Emergency Foodshelf Network to donate up to one meal to those in need for every six pack sold. For more information, visit http://www.finnegans.org.
Merwin Liquors operates two retail stores in Minnesota and offers free same day delivery on all of its products to the metro area through their website, http://www.shopmerwins.com. Merwin Liquors has been a fixture in the Twin Cities since before the streetcars and was named "Best Liquor Store" by City Pages.