CANLAD Comes to Toronto during PodCamp Toronto 2011

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Canadians get to move beyond the avatar with the woman behind Arment Dietrich at PodCamp Toronto 2011

"Because this has already become an issue in both the UK and the US whereby regulators like the FTC have introduced stiff penalties for non-disclosure, it only makes sense that countries like Canada will be following suit", says Gini Dietrich.

Ryerson University, Toronto, Canada was the setting for a two-day conference as well as meet and greet for online users allowing them to go "beyond the avatar" during PodCamp Toronto 2011. Not only were they able to meet "in real life" other Canadians they have been following or conversing with online - but also - were able to meet Gini Dietrich, CEO of Arment Dietrich and the subject of a social media experiment known as "Canada Likes Arment Dietrich" on Facebook.

During the weekend event several topics were covered relating to the blogosphere as well as the social networking sites such as Twitter and Facebook. Gini took part in two panel discussions - one during her weekly audio podcast known as Inside PR with Joe Thornley and Martin Waxman discussing the differences between the US and Canada online.

The second session included other bloggers such as Eden Spodek (bargainista.ca) and Danny Brown (dannybrown.me) paneling a discussion on the Ethics of Blogging. Speaking to more than 30 plus attendees, participants were treated to a dynamic and engaging discussion of ethics from both sides of the border. One topic that was of particular interest to the attendees was that of disclosure, especially in relation to those bloggers who receive payments or product for reviews.

"Because this has already become an issue in both the UK and the US whereby regulators like the FTC have introduced stiff penalties for non-disclosure, it only makes sense that countries like Canada will be following suit", says Gini.

Based on the interaction during the discussion it isn't hard to see why Gini has become a leading influencer online and why the "Canadians Like Arment Dietrich" on Facebook continues to build Canuck Followers on a monthly basis. One of the more popular segments by Gini continues to be "Facebook Question of the Week". Check out this month's edition featured in the video blog along with Gini's book review of "The Entrepreneur Equation" by Carol Roth.

About CANLAD
A fun and engaging social media project designed to introduce Canadians online to the musings of Gini Dietrich and her team at Arment Dietrich on Facebook on all things relating to communications, marketing and social media. The goal is to invite 1,000 Canadians to the Arment Dietrich Facebook page in the hopes that they "Like" what they see before the end of December, 2011.

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Andy Donovan
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