TCEA Announces Winners of Idol Program

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The Winners of the First Annual TCEA Idol Challenge Announced

The goal of TCEA Idol is to encourage exhibitors to engage more deeply with the educators who attend our conference and promote their products and services with the highest standard of excellence.

TCEA (Texas Computer Education Association) announces the results of its first annual TCEA Idol challenge, a recognition program for conference exhibitors.

A “secret shopper” team of educators, technology coordinators and school administrators were selected to research the best exhibits of participating companies. Capstone Digital is this year's winner. This first annual competition is a partnership of TCEA and SellingToSchools.com.

“Companies in our industry, and the educators they serve, invest millions of dollars each year exhibiting at and attending educator conferences. It is critical, especially with tight budgets that these investments pay off for the attendees and exhibitors alike,” said Glen McCandless, president of Focus Marketing, publisher of SellingToSchools.com.

Kristy Breaux, Director of Conventions & Expositions of TCEA said, “The goal of TCEA Idol is to encourage exhibitors to engage more deeply with the educators who attend our conference and promote their products and services with the highest standard of excellence.”

TCEA Idol challenged participating companies in two categories. Judges rated each participating exhibitor on a one to five scale based on their relationship-building skills as well as the clarity of their marketing messages. Sensible City, an education market communications group, evaluated participants for press, media relations and social media presence during the conference.

“Being a judge for TCEA Idol was meaningful and helped me get the most from my time at the conference this year. This was an exceptional learning experience because it gave me a new way to understand what’s important to look for in our solutions partners,” said Leslie Norris, Principal of Anderson Elementary School in Allen, TX.

Capstone Digital was scored the highest by the judging team. Runners up were Lesson Planet and PASCO Scientific. Judges recognized the clarity of these exhibitor's message and their strength in greeting educators, creating rapport, and offering solutions to obstacles frequently met by educators.

“Our time in Austin and our engagement with TCEA conference attendees is very important to our success. We’re thrilled to see our hard work be recognized this way,” said Lynn Walker, Marketing Manager for Capstone Digital.

A limited number of companies were selected to participate in this year’s TCEA idol. TCEA and Focus Marketing will be expanding the program for 2012. Information for educators interested in being a judge for the 2012 TCEA Idol and companies wishing to participate will be available on the TCEA website, http://www.tcea.org, later this fall.

About TCEA:
The Texas Computer Education Association is the largest state organization devoted to the use of technology in education. Founded in 1980, the organization has grown to more than 11,000 members and has been a leader in supporting instructional technology throughout Texas. TCEA’s primary focus is integrating technology into the PreK-12 environment and providing its members with the latest in state-of-the-art information.

About SellingToSchools.com:
Since 1998, SellingToSchools.com has provided K-12 sales and marketing professionals with the insight they need to succeed in the school market: free expert advice, timely tips, insider information, and much more. STS is the "school marketing bible" – a collection of best practices amassed over the past decade; contributed by the most experienced sales and marketing experts in the K-12 school market. STS includes a store with low-cost K-12 research reports, a radio station, social networking sites and other extensions to make it easy and affordable for busy K-12 industry professionals to get the industry insight they need when they need it.

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Glen McCandless

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