New York, NY (PRWEB) March 1, 2011
PerformLine, a compliance monitoring company, announced today that CEO Alex Baydin will participate in the LeadsCon Conference and Expo in Las Vegas, NV on March 1-2. The LeadsCon conference is dedicated to increasing the effectiveness of those operating in the online lead generation industry.
Baydin will speak on a panel titled "Whose Brand is it Anyway? Trademarks, Brand Consideration, and Compliance" on March 2 at 11:15am. The panel, which includes John McKusick, Co-Founder & General Manager, GearyPMG, Jonathan Pompan, Attorney at Law, Venable, LLP, Paul Rhyu, VP, Digital Media & Marketing Operations, Apollo Group, and moderator David Rodnitzky, Chief Executive Officer, PPC Associates, will address the risks and growing concerns in the world of online lead generation and performance based customer acquisition by companies whose brands are being marketed by third-parties. How to balance brand protection and compliance risks and still achieve the reward?"
"This is going to be a very compelling panel discussion especially in light of the regulations taking place in the for-profit lead gen space," stated Alex Baydin, CEO of PerformLine. "I'm very excited to discuss the shape of the EDU space including the successes we have had in this arena and the insights we have garnered for our clients."
About PerformLine, Inc.
PerformLine, Inc. is an online marketing and technology company focused on delivering compliance monitoring and campaign verification products and services for Advertisers, Agencies, Publishers and Ad Networks. The demand for transparency, brand protection and independent verification resulted in PerformMatch™ the broadest-reaching compliance monitoring platform in-market, offering Display, Email and Lead Generation verification all in one place. PerformLine, Inc. was founded in 2007 in New York, NY. For more information, visit http://www.performline.com.