American Innovation is Alive and Well in 2011

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Another Davison - Xtraordinary Home Products invention, the Bread-It Ultimate Breading Station, will launch into the marketplace today on QVC . The one-of-a-kind kitchen item will be presented Wednesday, March 2, at 9 p.m. EST.

Bread-It Ultimate Breading Station

“I’m not surprised this one was snapped up by QVC,” said George Davison, CEO of the new product development firm. “It’s a testament of how great things come from teamwork and strong partnerships. I’m very proud of our team for turning out another winner!

A unique, new kitchen item invented and brought to market as a result of the ongoing collaboration between new product development firm Davison and manufacturer Xtraordinary Home Products will launch into the marketplace over the national airwaves this evening.

The Bread-It Ultimate Breading Station, which makes breading foods simple and keeps all ingredients neat and organized, will make its debut during the popular “In the Kitchen with David” segment. Like many other kitchen products created by the company that have debuted on the network, the item is sure to get attention.

“I’m not surprised this one was snapped up by QVC,” said George Davison, CEO of the new product development firm. “It’s a testament of how great things come from teamwork and strong partnerships. I’m very proud of our team for turning out another winner! Bread-It is a super multi-use set of collapsible bowls that’s great for breading as well as for serving snacks and sides … plus when you’re finished it takes virtually zero storage space!”

Scott Nicholson, president of XHP, also was surprised with how quickly the product appeared in Homeworld Magazine a few months before its QVC debut.

“Funny how this got press so fast,” he said. “Apparently, the editors know great innovation when they see it!”

The unique product has three deep breading trays – for egg, flour and breadcrumbs, which snap together and open out for a neat breading station. When not in use, the trays collapse and nest to store compactly. The units also can be detached and used as serving trays for snacks. Retailers have expressed interest in various sizes and versions for serving chips, candy and other foods.

The product concept originated during a brainstorming session in Davison’s Inventionland. Once the idea was built and tested, Xtraordinary Home Products, a division of Focus Products Group, found it to be sensational and pitched it to QVC. The product also will be shown at the 2011 International Housewares Show in March.

The team already has had considerable success with new inventions on QVC. In the last two years, five products that resulted from the Davison – XHP collaboration have been launched on the network. In 2009, the Meatball Baker sold out and the Party Traveler had a great showing as a Today’s Special Value. Both products were developed for inventor clients, as was the Silicone Dessert Bar Pan, which also had a great showing in 2010 and is now being turned into an entire line of holiday-themed pans

Other products that debuted last year are the Surprise Filled Dessert Pan and the Compact Kitchen Shopping Organizer, another client product. In addition, the Fill ‘N Grill stuffed burger maker and the Swingers by Swing Away will make their debuts in the coming months.

“It's remarkable – here is another idea that will cause a lot of excitement in the kitchenware industry,” said Davison. “Not only for homemakers, but chefs everywhere will appreciate the way this product simplifies the breading process. I'm very proud of our entire team for reshaping an industry with innovation once again.”

Ideas that were made into products by Davison and brought to market by XHP have sold in stores across the U.S., including Target, Bed Bath & Beyond, Walmart, Home Depot, Sears, K-Mart, JC Penney, Jo-Ann Stores, FAO Schwarz, Cabela's, Dick's Sporting Goods, and many more. For more information, go to http://www.davison.com.

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Peggy Conrad
Davison
412-926-1020 ext. 1411
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