Guatemala Impacts the Technology Market, Selling Innovative Services and Products to Multinational Companies

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Through the Digital Contents Committee of the Guatemalan Exporters Association, AGEXPORT, is raising competitiveness of the digital industry in the country, by exporting innovative solutions in digital convergence through development, marketing and digital contents’ companies.

Through the Digital Contents Committee of the Guatemalan Exporters Association, AGEXPORT, is raising competitiveness of the digital industry in the country, by exporting innovative solutions in digital convergence through development, marketing and digital contents’ companies.

Carlos Amador, President of AGEXPORT, stated that “every day, products such as games for iPads, applications for iPhones, film animation, digital marketing and others are produced in Guatemalan soil and generate currency and new source of income, therefore breaking with the outline of traditional industries”.

Creativity, competitive prices, outstanding quality and skilled labor force are some of the advantages that have opened the sector’s doors to the world, to such degree that the Guatemala Digital Development and Contents sector is contributing to economic growth, spreading key information for individual and business growth, establishment of virtual communities and other forms of interaction that are setting the path for new ways to make businesses grow.

It is not about copying technology of assembling electronics; it is about setting up contents and useful services with Guatemalan ingenuity. Patricia Lucky, President of the Digital Development and Contents Committee – DIGITAL GT- said that “currently Guatemala is selling more than 25 digital products to countries in North, Central and South America as well as Europe”.

AGEXPORT’s Digital GT Committee is the most recent group of the Guatemalan export sector (established April 2010) and the first in the Central and Latin American regions designed to operate and place digital products globally. It is now expanding to the Western Region of Guatemala through the opening of the first digital chain in the country.

“Important global brands are turning their eyes to Central America with Guatemala in the leading role, from acquisition of a Guatemalan company at Latin American level such as Clickdiario that today is Fox, branch of the international communications conglomerate, passing through regional agreements such as those signed between Yahoo and the digital broadcasting media company of Guatemalan origin Latin Interactive Group, subsidiary of Grupo Interactivo S.A.” stated Ms. Lucki.

Those and other success cases will be presented during SERVICE SUMMIT 2011 (Services Exports Summit) that will hold its 3rd edition in Guatemala on September 29 and 30, 2011.

SERVICE SUMMIT has become the Latin American platform for services exports. Along with the DIGITAL GT sector, Software, Contact Centers & BPO’s, Sustainable Tourism, Labs and Health and Wellness Tourism sectors will be participating. There will be Business to Business Meetings, specialized seminars presented by each participating sector and the Innovation Awards. SERVICE SUMMIT 2009 projected business for US$ 25,000,000.

Also, 21 presidents of the Chambers of Exporters of Information and Communication Technologies from Latin America, the Caribbean and Spain (ALETI) will be present, as they have decided to have their assembly during this SERVICE SUMMIT.
For additional information please contact: http://www.servicesummit.com
E-mail: servicesummit(at)agexport(dot)org(dot)gt

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