Special Workshops at eMetrics Marketing Optimization Summit in San Francisco to Provide Hands-On Analytics Experience and Unparalleled Networking

San Francisco, CA (PRWEB) March 2, 2011

Today, the eMetrics Marketing Optimization Summit announced the focus of eight workshops taking place in San Francisco and coinciding with the March 13-18 Summit. The eMetrics Marketing Optimization Summit features an impressive line-up of major organizations, gathering to share best practices and lessons-learned focused around the theme, “Leveraging Consumer Interaction Data in a Connected World.” The eight special workshops will help build a solid foundation for those that are new to online marketing analytics.

The agenda for the five-day conference features historically popular marketing analytics topics as well as the high-demand social media track, introduced at last year’s Summit, and two new tracks focusing on mobile and media metrics. Additionally, this year’s agenda includes eight workshops for attendees to strengthen their marketing analytics skills, ranging in topic from “Pimp Your Reports” to “Net Lift Modeling.”

These eight workshops supplement the discussions taking place on the main stage of the event and provide those getting started in analytics with an excellent introduction to the space. These workshops include:

• WAA Base Camp I, March 13, 9:00 a.m. to 4:30 p.m.

     --“Introduction to Web Analytics 101,” Led by June Li, founder and managing director, ClickInsight

• WAA Base Camp II, March 13, 9:00 a.m. to 4:30 p.m.

     --“Applying Web Analytics 102,” Led by Jim Novo, owner, The Drilling Down Project

• “Driving Enterprise Decisions,” March 13, 9:00 a.m. to 4:30 p.m.

     --James Taylor, CEO, Decision Management Solutions

• “Hands-On Introduction to R,” March 13, 9:00 a.m. to 4:30 p.m.

     --Max Kuhn, director, Nonclinical Statistics, Pfizer

• “Pimp Your Reports,” March 17, 9:00 a.m. to 4:30 p.m.

     --Jennifer Veesenmeyer, VP of Analytics, Stratigent

• “Roadmap to Online Analytics Success,” March 17, 9:00 a.m. to 4:30 p.m.

     --Stéphane Hamel, founder of the Web Analytics Maturity Model (WAMM), president of Immeria.net and director of the Web Analytics Association

• “Hands-On Predictive Analytics,” March 17, 9:00 a.m. to 4:30 p.m.

     --Dean Abbott, president, Abbott Analytics

• “Net Lift Modeling,” March 18, afternoon and March 19, 9:00 a.m. to 4:30 p.m.

     --Kim Larsen, VP of Analytical Insights, Market Share Partners

Further detail about each of these events can be found by visiting http://www.emetrics.org/sanfrancisco/ and following the link for "Workshops."

Serving up panels, keynotes, breakout sessions, clinics, labs, roundtable discussions and peppered with networking opportunities, the eMetrics Marketing Optimization Summit presents solutions to daily business problems and challenges through peer insight, new tools and technologies and shared wisdom and experiences. To register or to find out more, please visit: http://www.emetrics.org/sanfrancisco/register/.

About the eMetrics Marketing Optimization Summit
Marketing executives, managers, and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase their return on online investments. The international conference series is recognized as the premier event for optimizing online marketing value. To learn more, visit: http://www.emetrics.org.

About Rising Media
Rising Media is a specialized media company focused on the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Marketing Optimization Summit, Conversion Conference, Search Marketing Expo, Predictive Analytics World, Internet Marketing Conference, AffCon, Web Effectiveness Conference and Building Business Capability in the US, Canada, UK, France, Germany, Sweden and Spain. http://www.risingmedia.com.

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