AdKeeper Momentum Builds With New Advertisers On Board

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The Nation’s Leading Consumer Brands Join AdKeeper to Make Online Advertising “Keepable”

AdKeeper™ today announced that online advertisers have embraced the service in record numbers for any new media property. More than 50 major consumer brands, whose marketing campaigns are a dominant presence in the online advertising ecosystem, have committed to be the first whose ads can be “Kept” by consumers for use at a time of their own choosing.

“We’re thrilled that the most innovative and successful marketers in the world are working in partnership with AdKeeper to allow consumers to engage with advertising on their own time and terms, and dramatically improve their overall Internet experience,” said Scott Kurnit, Founder, Chairman and CEO, AdKeeper.

New advertisers continue to join AdKeeper, more than doubling the number of major online marketers that were part of the company’s initial announcement in October, 2010. A partial list of the new advertisers includes: Alaska Airlines, Campbell’s, Clorox, Coca-Cola, Hotels.com, Kia Motors, Nextag, Papa John’s, The Progressive Group of Insurance Companies, The Home Depot, Universal Pictures, Volvo, Wendy’s and Zipcar. This group joins previously announced AdKeeper Charter Advertisers: Allstate, Ally Bank, AT&T, Best Buy, CBS, Ford, Gap, General Mills, InterContinental Hotels Group, JetBlue, Kmart, Kraft Foods, Macy’s, McDonald’s, Pepsi, Sara Lee, Sears, Showtime, The Advertising Council, Unilever and Warner Bros.

"At Kia, we are willing to take risks and test innovation when others might not, and when we have success, move forward,” commented Michael Sprague, Vice President of Marketing at Kia Motors about his company’s new relationship with AdKeeper. “Our partnership with AdKeeper will provide Kia a simple and exciting new way to drive deeper engagement and consideration with our customers."

Kurnit added, “Rome wasn’t built in a day, and neither will a business of the scope and scale of AdKeeper, but we’re off to an excellent start, with strong industry support and the financial resources needed to make Keeping ads a reality across the ecosystem.”

About AdKeeper

AdKeeper is an online service that is free for consumers and enables them to engage with Internet advertising on their own time and terms, while improving their overall content experience. Scott Kurnit, one of the nation’s most successful media entrepreneurs and the founder of About, Inc., founded AdKeeper in March 2010. AdKeeper is backed by over $40 million in venture funding from Oak Investment Partners, DCM, True Ventures, Spark Capital and First Round Capital. The company is based in New York City. For more information, visit http://www.AdKeeper.com.

Contact: Lisa Langsdorf, The Horn Group for AdKeeper, 646-202-9768 lisa.langsdorf (at) horngroup.com.

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Lisa Langsdorf
AdKeeper
646-202-9768
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