"We look forward to welcoming the public, press, our retail partners, and candidates interested in joining one of the fastest growing lifestyle brands in the US," says Paula Masters, President and Managing Director of Fatboy USA.
Dallas, TX (PRWEB) March 3, 2011
Fatboy USA, a leading trendsetter in lifestyle products known for their innovative, modern take on the “beanbag chair”, announced today it will make its mark in New York by hosting a two day event complete with a Fatboy pop-up shop and a unique one of a kind speed dating event.
On March 15th and 16th Fatboy will transform the Open House Gallery in SoHo into a Fatboy pop-up store. Fatboy is creating an engaging store environment that will immerse visitors in the unique experience of the brand from the moment they step inside. The pop-up store will be open to the public and will include an assortment of styles from their current product portfolio, as well never seen before Fatboy collections recently unveiled in Europe at Maison & Objet in Paris. The new releases have garnered unprecedented attention from the industry because of the unique and creative design elements of these new collections.
In line with the brand personality, Fatboy will be hosting a carefully crafted creative event, Fatboy Speed Dating, to find talent to lead the Fatboy sales initiatives in the US. Interested parties will be interviewed in a chilled speed-dating style atmosphere within a designated area of the store complete with everything Fatboy, while enjoying music and refreshments. Robertjan Zonneveld, CEO of Fatboy, as well as Paula Masters, President of Fatboy USA, will be on site to meet and greet visitors and potential candidates.
“We are excited to bring the Fatboy brand to our fans in the New York City area by creating a Fatboy universe within a uniquely designed pop-up store in SoHo," says Paula Masters, President and Managing Director of Fatboy USA. "We look forward to welcoming the public, press, our retail partners, and candidates interested in joining one of the fastest growing lifestyle brands in the US."
The Fatboy pop-up shop located at 201 Mulberry Street will be open to the public starting March 15th from 2:00 pm – 9:00 pm and on March 16th from 10:00 am – 5:00 pm. Parties interested in participating in the Fatboy Speed Dating Event, are invited to stop by between 6:00 pm and 9:00 pm on March 15th. Applicants planning on attending the Fatboy Speed Dating Event should forward their contact information and resume to speeddating(at)fatboyusa(dot)com or for more information about the event, please visit http://www.fatboyusa.com.
Fatboy®, a Netherland-based company, has been challenging the concepts of lifestyle product since 2002 when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. With a steadily growing line of lifestyle products, Fatboy enjoys looking at the world as a diorama, viewing all the world’s splendors from different perspectives with a positive attitude. Fatboy gets inspired and joyful by playing with the scale of things and simultaneously putting things in perspective. Having earned an international reputation for its innovative features, Fatboy has partnered with countless leading brands throughout the world and has been featured on MTV’s Real World, Big Brother, and numerous other television shows and media outlets. As a leader in design, comfort and inspiration, Fatboy has created logo-customized lounge bags for brands including Bacardi, Sony Playstation, T-mobile, Coca Cola/Sprite, and Phillips to name a few. Today, the original oversized beanbag brings energizing comfort and smiles to people in over fifty countries worldwide. Wrap yourself in the Fatboy experience and share the joy by visiting http://www.fatboyusa.com.
Openhouse is a vanguard multipurpose exhibition and installation space that convertibly functions as a pop up retail storefront, an experiential marketing location, and an events venue. Showcasing an all-white 4,500 square-foot retail gallery with 16' ceilings and five massive skylights, Openhouse also provides full service pop up and event production services, along with branding, marketing, advertising, and public relations. Since its inception in September 2007, Openhouse Gallery has showcased such clients as Clinique, Converse, JC Penney, Ford Models, Delta Airlines, Piaget Watches, GenArt, Roxy, Joni Mitchell and Microsoft.
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