Richard Lappenbusch is Named President and COO of Net Element

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16 Year Veteran of Microsoft Brings a Wealth of Digital Media Expertise to Further Develop the Net Element Properties of, and; Will Look to Expand into Other Markets

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I see great opportunity in the markets in which Net Element currently serves, as well as those where we’ll expand, and look forward to taking the company and its properties to the next level.

Net Element, Inc. (NETE:OTCQB), an online media and technology company currently operating several online media websites in the film, motorsport and emerging music talent markets, announced that it had appointed Richard Lappenbusch as its President and Chief Operating Officer.

Mr. Lappenbusch is an accomplished media and technology executive with twenty years of experience in strategic development, product development, intellectual property planning, digital facility operations design and management, technical policy development, and Internet, web and cloud computing services.

“I see great opportunity in the markets in which Net Element currently serves, as well as those where we’ll expand, and look forward to taking the company and its properties to the next level,” stated Mr. Lappenbusch.

Over the course of his career, Mr. Lappenbusch has been a key player in providing products and services in the broadcast, cable, film, Internet, media, software and web services industries. Prior to joining the Company, Mr. Lappenbusch was Founder and Managing Partner of Novus Ordo LLC, a professional media and technology consulting company from 2009 through 2011.

From 1993 to 2009, Mr. Lappenbusch held various positions with Microsoft Corporation and its affiliated companies, including Director of Global Foundation Services, managing the business and service units of a cloud computing services group; Director of Microsoft Entertainment & Devices, responsible for analysis of business interests relating to video-on-demand, advertising and subscription services business models; and Director of Strategic Planning of Microsoft Windows, managing strategic planning of the Windows Client Operating System. From 1999 to 2000, Mr. Lappenbusch was Director of Monitoring, Reporting and Analysis at MSN, where he was responsible for product development focusing on global Internet user monitoring and reporting services. From 1996 to 1999, Mr. Lappenbusch was Director of Operations at MSNBC Interactive News, LLC, a joint venture of GE’s NBC business unit and Microsoft Corporation, where he was instrumental in building the Internet operations unit for news production and distribution. From 1993 to 1995, Mr. Lappenbusch was Lead Program Manager at Microsoft Research, responsible for designing and developing interactive television post-production facilities and services. Mr. Lappenbusch has driven and contributed to industry initiatives, interoperability standards and strategic plans. His broad knowledge base, hands-on experience and successful accomplishments will be invaluable assets to Net Element and its portfolio of companies.

Mr. Lappenbusch received his Master’s degree from New York University’s Tisch School of the Arts in Interactive Telecommunications (ITP), and his Bachelor of Science degree from the University of Redlands in Business Administration. He has earned the Competitive Intelligence Professional designation and is a Member of the Society of Competitive Intelligence Professionals.

About Net Element, Inc.
Net Element is an online media and technology company that develops properties and technologies, incubates cutting-edge emerging businesses, and is creating a network of unique digital assets, rich with HD video content and social media. The Company was initially formed in 2004 as a spin-off from a subsidiary of Ener1, Inc., (NASDAQ: HEV). At present, Net Element concentrates its digital content distribution in the industries of: music, film and entertainment, motorsport, legal, and medical. Headquartered in Miami with a global reach and an international team of product development, the Company’s websites include:,, For more information:

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