Naked Wines’ clarion call to all NZ wineries and importers to donate wine for them to sell to their loyal customers and swell the appeal fund is laudable.
(PRWeb UK) March 2, 2011
Online wine retailer Naked Wines has teamed up with New Zealand Winegrowers to raise money for for the Christchurch Earthquake appeal, following the devastation caused on 22nd February.
As well as donating wine themselves, they’ve launched a joint campaign inviting all New Zealand importers and winemakers to step forward and donate a few cases, to be sold via Naked Wines’ Advance Booking platform.
UK wine drinkers will be able to buy a mystery six pack for £49.99, with all proceeds going to the official Christchurch Earthquake charity, set up by the New Zealand government.
David Cox, the European Director of New Zealand Winegrowers said:
“To us Brits it is difficult to imagine the impact that a devastating earthquake like this has on a community and, just as importantly, the aftermath of emotions and logistical disruption that ensues. So we welcome any opportunity to offer some form of help and it augments the significant donation from New Zealand Winegrowers locally in Christchurch. Naked Wines’ clarion call to all NZ wineries and importers to donate wine for them to sell to their loyal customers and swell the appeal fund is laudable.
Phil Handford, a Naked Wines producer from Central Otago, explains:
“Six months after the 4 September earthquake when everyone thought things were settling down, this earthquake sneaked up and unleashed its devastating power on people going about their daily lives. It is inspiring to see the strength of the human spirit in such circumstances. The compassion and caring for strangers and people going way beyond what is not normally humanly possible with little thought for their own lives. People have lost everything from their home and possessions to their work place and school, and the best way people can help is to donate…”
Donations are starting to roll in, including cases from UK importers Hatch Mansfield and Lion Nathan, and the first 50 cases sold out in a matter of hours.
To find out more about the campaign, or to make a donation, visit http://www.nakedwines.com/christchurch or email francesca(dot)krajewski(at)nakedwines(dot)com
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