“With our In-Image ad solution, publishers in IDG’s ad network now have the resources and tools to organize and sell their image-based inventory while providing advanced reporting and precision targeting for their advertisers," said Jesse Chenard, CEO.
New York, NY (PRWEB) March 2, 2011
IDG TechNetwork publishers now have a new way to generate revenue from their existing image content, freeing them to focus on creating compelling editorial content as well as developing new, creative means for advertisers to reach readers. The partnership between IDG TechNetwork(http://www.idgtechnetwork.com) and Image Space Media (http://www.imagespacemedia.com ), a leading provider of In-Image advertising solutions represents a tremendous opportunity for IDG’s ad network publishers to offer and manage In-Image ad campaigns, completely under their own brands. The publishers will have access to all the tools required to take full advantage of this new revenue opportunity In-Image advertising creates.
Through this partnership, IDG TechNetwork will offer its publishers superior tools for targeting, serving and analyzing In-Image ads, significantly benefiting publishers, advertisers and visitors:
● For visitors, the In-Image format will deliver an improved experience on the web, by increasing the relevancy and the quality of the ads they see when clicking or mousing over a photo or image.
● For IDG’s TechNetwork publishers, the partnership provides access to new revenue opportunities, by creating a powerful new way to monetize their previously untapped image-based inventory.
● For agencies and advertisers, In-Image advertising will provide an easy and efficient way to contextually target and reach desired audiences.
This is the latest offering from the IDG TechNetwork designed to drive new revenue opportunities. Recently, IDG TechNetwork launched Tech Media Exchange (TMX), the industry's first private ad exchange focused on the technology vertical.
In-Image ads are matched to each publisher’s content and contextually relevant targeting makes In-Image ads more attractive and relevant to visitors browsing the site. In-Image ads offer publishers another effective means to increase their business exposure, reach new prospects and increase revenue opportunities without adversely affecting other lines of revenue.
“When we launched Image Space Media, the main objective was to deliver new revenue opportunities for publishers. This partnership with IDG further supports that mission,” said Jesse Chenard, CEO, Image Space Media. “We know publishers are sitting on a huge number of images, graphics, photos, etc. However they aren’t monetizing these images in the same way they are the content these images are helping to illustrate.
“With our In-Image ad solution, publishers in IDG’s ad network now have the resources and tools to organize and sell their image-based inventory while providing advanced reporting and precision targeting for their advertisers," added Chenard.
“With available advertising real estate and premium inventory in short supply, Image Space Media’s solution provides a significant advertising revenue stream for publishers while offering marketers contextually relevant advertising options,” said Peter Longo, CEO, IDG TechNetwork. “I expect substantial market growth for In-image advertising, and believe technology-based solutions such as Image Space Media are ready to take advantage of the significant market opportunity.”
In-Image advertising is growing quickly. There are over 450 billion images available on publisher sites across the web, with the potential to reach countless customers. Image Space Media leads the In-Image advertising industry, serving more than 70 million unique visitors each month.
About Image Space Media
Image Space Media is the leading provider of In-Image advertising for the Internet. In-Image advertising is a fresh and innovative ad solution that pairs brand messages with contextually relevant images to reach highly engaged audiences. Image Space Media unlocks additional premium, above-the-fold inventory for publishers and offers marketers access to a unique ad space that is polite, viewer-controlled, and linked directly to the image content. http://www.imagespacemedia.com
International Data Group (IDG) is the world's leading technology media, events and research company. IDG’s media brands – including CIO®, CSO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld® and TechWorld® – reach an audience of more than 200 million technology buyers in 90 countries. Online, IDG’s network features more than 450 web sites spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 460 independent web sites in an ad network complementary to IDG’s media brands. IDG® is also a leading producer of more than 700 technology-related events, including Macworld® 2011, E3 Expo®, DEMO®, SNW™, and IDC Directions®.
IDG’s marketing services include lead generation with IDG Connect®, custom publishing, social Web marketing with IDG Amplify® ads and IDG Social Scout™ analysis and program development, and IDG Market Fusion™ research and content optimization.
IDC®, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events in IT, telecommunications, and consumer technology markets. Over 1,000 IDC analysts in more than 110 countries provide global, regional, and local expertise on technology and industry opportunities and trends.
Additional information about IDG, a privately held company, is available at http://www.idg.com.
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