Jon Di Gesu combines branding expertise with extensive background in the lighting and electronics industries which will help General LED and its divisions better communicate to a diverse and growing customer base
San Antonio, TX (PRWEB) March 4, 2011
Jon Di Gesu, marketing communications, public relations and advertising expert, will serve as Communications Director for General LED and its GenLED Lighting, AgiLight and Microelectronics divisions. Di Gesu will help in the companies' branding and positioning efforts as well as develop marketing, promotional and public relations tools to support the companies' growing sales force and customer base.
Di Gesu brings over 30 years of communications experience plus a strong grounding in both the business-to-business and consumer marketplace. "Jon Di Gesu combines branding expertise with extensive background in the lighting and electronics industries which will help General LED and its divisions better communicate to a diverse and growing customer base," said Jeff Barton, Sales Director.
Di Gesu spent 17 years with OSRAM SYLVANIA, in Danvers, MA, first as Director of Marketing Communications, General Lighting Division, responsible for the division's advertising, public relations, marketing communications, promotions, packaging and training and education initiatives for the division's industrial and consumer markets. Di Gesu helped rebrand the company and its products following the acquisition of GTE Sylvania by Munich, Germany-based lighting leader, OSRAM. He ended his career at OSRAM SYLVANIA in 2008, as Director of Brand Strategy, responsible for the branding and positioning of the SYLVANIA brand in North America across all divisions.
Prior to joining OSRAM SYLVANIA, Di Gesu served as public relations supervisor for the U.S. factory automation, solar and lighting divisions of the Munich, Germany-based global electronics leader, Siemens. He worked as Public Relations Manager for Unilever's National Starch and Chemical Division in Bridgewater, NJ and served as Public Information Officer for the Chlorine Institute, a 130 member chemical trade association based in New York City. He began his communications career writing sales promotion pieces for Newark, NJ-based Prudential Insurance Company. Since 2008, Di Gesu has been a consultant in the marketing communications, advertising, public relations and sports marketing fields.
"General LED has taken an innovative and exciting approach to developing LED solutions tailored for the architectural and retail markets. The signage, lighting and microelectronics products are unique and best-in-class." said Di Gesu, "I am really looking forward to helping the company grow."
Di Gesu holds a B.A. in English from Fairfield University, Fairfield, CT and a certificate from The Consortium of Executive Education, Babson College, Wellesley, MA.
About General LED
Founded in 2003 with a strong intellectual property portfolio, General LED, Inc. is a holding company engaged in the application of light-emitting-diode (LED) technology. With three principal business units; commercial signage through AgiLight, Inc., architectural lighting through GenLED Lighting; and microelectronic product research, the General LED companies provide quality, energy efficient lighting products as well as advanced product research and development. General LED is a privately held company supported by San Antonio-based McCombs Partners, the investment division of McCombs Enterprises http://www.maccombspartners.com and by the Royal Group based in Abu Dhabi, United Arab Emirates http://www.royalgroupuae.com. General LED has offices in San Antonio, TX, Abu Dhabi, United Arab Emirates (UAE) and Dubai, UAE.