Charles Town, WV and Grantville, PA (PRWEB) March 3, 2011
Penn National Gaming, Inc. the largest operator of pari-mutuel facilities in the country (with 12 owned or joint venture arrangements) which hosts an industry high 1,300 live horse racing events annually, announced today a strategic marketing alliance with TVG, America’s Horseracing Network. Under the terms of the agreement, racing from Hollywood Casino at Penn National Race Course in Pennsylvania and Hollywood Casino at Charles Town Races in West Virginia will be featured coverage on a new TVG program, “Tuesday Nights Under the Lights.” The six-week series begins airing March 1.
In addition to featuring live Penn National racing content on its telecasts, TVG has also agreed to sponsor two of Penn National’s most prominent events – the Sugar Maple presented by TVG, a $250,000, seven-furlong race for older fillies and mares scheduled for April 16 at Charles Town, and the $200,000, five-furlong Pennsylvania Governor’s Cup presented by TVG, a turf sprint at Penn National, slated for July 30. TVG will also present live coverage of Charles Town’s signature event, the $1 million, Grade III Charles Town Classic on April 16.
“We are please to expand our presence on TVG this year through these additional marketing and sponsorship opportunities,” said Chris McErlean, vice president of racing for Penn National Gaming, Inc. “We believe the visibility and sponsorship derived from the TVG alliance will lead to additional viewership and more horse racing fans following, and wagering, on our racing product.”
“Our relationship with Penn National extends beyond that of broadcasting and content partner,” said Don Scott, TVG’s vice president of marketing. “Penn National is a major force in the racing industry, and we are excited to be developing strategic marketing initiatives with them.”
In terms of direct benefit to TVG customers, the Penn National TVG alliance will feature a prize money betting challenge, TVG bonus rewards points, free past performance information and race selections by TVG’s on-air analysts for the Tuesday Nights Under the Lights as well as other earmarked races.
As part of the agreement TVG will also carry Penn Gaming’s other racing properties - Bangor Raceway, Raceway Park and Zia Park – on its online horse betting platform, including video streaming of live races.
About Penn National Gaming
Penn National Gaming owns, operates or has ownership interests in gaming and racing facilities with a focus on slot machine entertainment. The Company presently operates twenty-three facilities in sixteen jurisdictions, including Colorado, Florida, Illinois, Indiana, Iowa, Louisiana, Maine, Maryland, Mississippi, Missouri, New Jersey, New Mexico, Ohio, Pennsylvania, West Virginia, and Ontario. In aggregate, Penn National's operated facilities feature over 27,000 gaming machines, over 500 table games, over 2,000 hotel rooms and over 1 million square feet of gaming floor space.
Penn National Gaming recently opened Maryland’s first casino and added table games to its facilities in West Virginia and Pennsylvania. Through a joint venture, Penn National is developing a full casino at Kansas Speedway in Kansas City, which is anticipated to open in the first half of 2012, and is also developing casinos in Toledo and Columbus, Ohio, with openings targeted for 2012. In September 2010, the Company agreed to establish a joint venture (subject to final approval by the Texas Racing Commission and the satisfaction of certain other closing conditions) to own and operate pari-mutuel operations in Texas, including the Sam Houston Race Park in Houston, the Valley Race Park in Harlingen, and a planned racetrack in Laredo. In October 2010, Penn National purchased all of the outstanding debt of The M Resort LLC. The M Resort Spa Casino is situated on over 90 acres on the southeast corner of Las Vegas Boulevard.
TVG, the official TV and Interactive Wagering partner of the National Thoroughbred Racing Association (NTRA) and a subsidiary of Betfair Group Ltd, the premier e-gaming betting community, is among the most widely distributed horseracing networks in the world. TVG is the second largest legal online horse betting company in the US, accepting over $500 million in wagers in 2009. The company has demonstrated its commitment to the racing industry, its owners, tracks and fans through sponsorship of several preeminent races including the TVG Breeders Cup Mile and the Betfair/TVG Triple Tiara. TVG viewers in certain areas can wager interactively on races via telephone, the Internet, TVG Mobile or Interactive Television by establishing a wagering account online at http://www.tvg.com or by telephone at 1-888-PLAY-TVG.