SearchFest Draws Record Crowds — Illustrating the Internet Marketing Industry’s Rise

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Nearly 400 professionals, from 13 states and one additional country (Mexico), gleaned insight from the industry’s top experts.

“There will always be a large demand for SearchFest as professionals need to stay on top of an industry that is constantly in a state of change,” said Janssen. “In the coming years we will continue to build on this momentum that has been created."

Portland’s biggest internet marketing conference, SearchFest, drew nearly 400 professionals on February 23, 2011 at the Governor Hotel. This attendance record places Portland in the spotlight among decision-makers within an industry that is increasingly in demand. In its sixth consecutive year, the full-day conference featured speakers from companies throughout the country such as Intel, the New York Times, REI and Zappos.

With attendance numbers that steadily rise each year, SearchFest is the signature event of SEMpdx (the Search Engine Marketing Professionals of Portland), a nonprofit professional organization that is run entirely by volunteer board members. Companies as varied as Albertina Kerr Centers and McCormick & Schmick's Seafood Restaurants to Planar Systems and IBM sent employees to SearchFest.

“This year’s turn out to SearchFest speaks volumes about Portland’s influence in the social media and search engine marketing industry,” said Hallie Janssen, President of SEMpdx. “The industry’s relevance in business today was evident in our attendee list as both large and small companies were represented. As internet usage grows every day, more companies are expanding their online marketing efforts.”

Ten percent of the proceeds for SearchFest benefitted the Children’s Cancer Association, a Portland, Ore.-based organization that offers resources to seriously ill children and their families.

Topics such as competitive intelligence, social media strategies and analytics, website design to increase search optimization and customer acquisition, search marketing strategy, advanced link building, conversion optimization, advanced analytics, building a search agency, universal search strategies and advanced pay-per-click were examined.

“There will always be a large demand for SearchFest as professionals need to stay on top of an industry that is constantly in a state of change,” said Janssen. “In the coming years we will continue to build on this momentum that has been created.”

SEMpdx, the Search Engine Marketing Professionals of Portland, is a nonprofit group dedicated to nurturing the development of the search engine marketing (SEM) and social media marketing (SMM) industries in the greater northwest. Created as a resource for both local industry professionals and area businesses, SEMpdx strives to build national credibility for Portland as a hub for the SEM/SMM industry, as well as improve the quality of work and life for its professionals. SEMpdx is committed to giving back to the local community by supporting charitable organizations. Each year, SEMpdx selects a charity of choice to support for a 12 month period. Visit http://www.sempdx.org for further information.

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