These days, more than ever, women crave greater financial skill and peace of mind...
Philadelphia, PA (PRWEB) March 3, 2011
DailyWorth.com, the personal finance daily email and community for women, announces the close of a Series A round of funding this week, bringing in $850,000 in venture and angel capital. Led by Robin Hood Ventures of Philadelphia, the round includes TomorrowVentures, Social Leverage, 500 Startups, Venture51, and Investors' Circle. Individual investors include Joanne Wilson, David Cohen, Scott Becker, and Carol Chow.
Since its 2009 inception, DailyWorth has promoted financial literacy for women by delivering smart, actionable content around money management via a daily email. DailyWorth has already realized substantial audience growth, and garnered sponsorships with premiere financial institutions including ING DIRECT and H&R Block. DailyWorth will use the additional funding to expand its audience reach–including the launch of customized email newsletters; a more robust, resource-filled website; video content and live events–and meet the growing demand for financial content tailored to women's needs.
"Some 65% of women are the Chief Financial Officers of their households. Yet, we still earn and retire with significantly less money than men," notes Amanda Steinberg, DailyWorth's founder. "DailyWorth aims to even out this gender inequity by educating and empowering women around all aspects of finance—and specifically helping women to grow their net worth."
Editor-in-Chief MP Dunleavey, previously a personal finance columnist with the New York Times and currently a contributor with Money magazine, will lead DailyWorth's editorial team. Marketing will be led by Hilary Fetter, formerly of Ideal Bite. "These days, more than ever, women crave greater financial skill and peace of mind," says Dunleavey, “DailyWorth is ideally positioned to give women the knowledge they seek through our strategy of integrated, action-oriented daily themes and community support.”
"I'm particularly excited to head up DailyWorth's subscriber growth efforts in an age where more women than ever want to be financially knowledgeable and secure," Fetter comments. “The DailyWorth emails are designed to reach even the busiest women and help them take meaningful steps toward improving their financial lives—which is why DailyWorth has become so popular.”
Joe Herbst, a member of lead investor Robin Hood Ventures, shares: "Amanda Steinberg and her team are filling a critical market need for concise, straightforward and actionable financial advice tailored specifically to female household CFOs."
According to Howard Lindzon, CEO of StockTwits and angel fund Social Leverage, LLC, "I believe the financial web is being socialized very fast right now. I also believe people want to get reliable and very focused financial information, and the inbox is a great place to start. Social Leverage has made many investments in this social finance revolution and DailyWorth is another exciting one for us with an amazingly dynamic entrepreneur at the helm."
Launched in 2009, DailyWorth.com gives women key insights into building net worth and money management. DailyWorth's 55,000 subscribers receive a daily email in topics ranging from innovative budgeting and saving techniques to investment basics. DailyWorth supplements sound, practical advice with stories and questions from the robust community of subscribers. From Editor-in-Chief MP Dunleavey, a veteran money columnist of The New York Times, to the dynamic founder Amanda Steinberg who candidly shares the many mistakes she made while frittering away her six figure salary before getting the wake-up call, DailyWorth is strategically positioned to fill the unmet demand for financial advice and community camaraderie in the rapidly emerging women's financial information market. For more on DailyWorth visit http://www.DailyWorth.com.