Why Seeking ‘Wellness’ Isn’t Enough: Holistic Spa Leader Calls for a Bigger Understanding of Health

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Holistic health spa leader & CEO of Healing Hotels of the World, Anne Biging sees a trend towards a bigger view of ‘wellness’ in the $2bn industry. It’s needed to help people thrive in today’s over-stressed world, the head of one of the world’s fastest growing hotel groups, Ms Biging told the World Wellness Project Summit 2011.

It is urgent that we see our well-being as intrinsically linked with healthy emotions and intellect, with occupational health where we achieve personal satisfaction, and just as vital, social health

Western society’s collective stress level is close to breaking point, according to the CEO of leading global hotel and spa specialist Healing Hotels of the World (HHoW). But she has a solution.

Europe-based Anne Biging, CEO of HHoW, was speaking at the World Wellness Project Summit 2011being held in Melbourne.

‘We, as individuals, need to take a different view of what health means if we want to leave a better world for our children,’ Ms Biging said.

‘It has been gratifying to see the general acceptance of health and wellness encompassing our body, mind and spirit. But now it’s even more urgent to take the next step—towards Holistic Health,’ Ms Biging said.

‘Survey after global survey shows the high stress levels and time scarcity being experienced by men and women across the West. They have lost sight of what ‘health’ is all about.

‘However, in the 20-plus years I’ve been associated with the hospitality industry, I’ve noticed a growing infiltration of alternative ideas into the spa market and wellness resorts.

‘That’s been good. But it is now time for the next step. It is urgent that we see our well-being as intrinsically linked with healthy emotions and intellect, with occupational health where we achieve personal satisfaction, and just as vital, social health,’ Ms Biging explained.

‘That’s why we talk about holistic health at HHoW—we want people to think beyond bodily wellness.’

Healing Hotels of the World is the only global source for luxury holistic health and healing resorts and hotels.

‘I’m proud to be part of the US$ 2 trillion global wellness industry and believe that at HHoW, we are at the forefront of this shift to holistic health,’ Ms Biging said after the summit.

‘Our member properties are continually raising the bar regarding what constitutes top quality holistic health treatments. They of course provide beauty and relaxation treatments. But they go the extra mile to ensure their guests are able to leave with a better, more sustainable view of their own holistic health.’

‘In recent weeks, our always-connected world has shown how it can move dictator governments using true people-power. Now we at Healing Hotels are calling on people to connect as energetically to bring holistic healing on a large scale for our children’s sake,’ she said.

Healing Hotels is one of the world’s fastest growing hotel groups.

About Healing Hotels of the World
Healing Hotels of the World (HHoW), based in Cologne, is an exclusive global partnership of currently 60 top class hotels and resorts and retreats offering holistic health in luxury surroundings.

Partner hotels are spread across the globe and membership is by invitation only. The properties are in amazing locations and in total harmony with natural surroundings. Many have direct access to ocean, river or sea; one offers the same luxury healing modalities in a city location.

Healing Hotels established the world benchmark for standards in this industry. Amongst others, personal consultancy and an individualised stay are an absolute must.
Services provided by HHoW: a global marketing platform, a holistic health and spa consultancy; a training of excellence program for hotels wanting to develop an individual state-of-the-art approach to holistic health; and a series of Retreats and Master Programs conducted by world-leaders in their fields. To join, hotels must meet a strict set of guidelines.

For more information, see http://www.Healinghotelsoftheworld.com.

Anne Biging has spent more than 20 years in international tourism and destination marketing.

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Valerie McDougall

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