Double-digit Growth Powered by Focusing on Core Business -- Paradise Sells Sites

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Survival of the fittest is upon us. Lean economic times call for streamlined operation and companies that don't focus, don't finish. Paradise Publishers announces sale of two profitable online properties to further fund and reinvest into their core expertise of eBooks and their double-digit growth.

The challenge of today's economic landscape and continued unpredictability, in almost all industries, calls for a steady hand and sharp eye when steering any enterprise toward future success while sustaining profitability today.

Focusing on your core business and shedding other arms, even if profitable, is a key strategy often mentioned by the most successful, executive leaders. Jack Welch, famous former Chairman & C.E.O of General Electric, held the philosophy that you, "Fix, Close or Sell" a company's subsidiaries or departments, if they weren't performing to their maximum capacity and not #1, or at least #2, in their niche. Mr. Welch was not impressed with merely "good" results.

Today, Paradise Publishers Inc., a U.S.-based, global, online publisher, just announced that it has completed the sale of two of its profitable, web properties, in order to focus on their core expertise of digitally publishing books. The sites sold are Site-Reference.com, an internet marketing information site, and TowerSearch.com, a popular search engine. Paradise can now emphasis investment of funds and resources towards its eBook distribution efforts online via http://www.Free-eBooks.net and taking the company public with a new site, http://www.Foboko.com, for both authors and avid eBook collectors.

Originally acquired in 2006, both units are financially successful and draw a lot of traffic in their respective categories. The years of steady income allowed Paradise to fuel the development of Free-eBooks.net, today's flagship site and money-maker for the corporation.

Martin Wales, President of Paradise Publishers, stated, "Operating both Site-Reference and TowerSearch led to us rapidly expanding the company's expertise and experience in several key areas." Wales added, "We're proud of our work in growing the forums from under 5,000 members to over 100,000 in the past four years, while becoming one of the most popular search engines at one point."

This now allows Paradise Publishers to move forward faster and multiply their revenue's growth, having seen their gross annual sales up 63% in 2010 over 2009. Wales confidently proposed, "We're now very effective and efficient with search engines, website development, running social communities online and most of all, rapidly growing a subscriber base to increase our bottom line."

Paradise C.E.O., Nicolas Gremion, expressed his reasons for the sale. "It was time. Free-eBooks.net is self-sustaining now and surpassed Site-Reference in revenue generation. Having benefited from Site-Reference's cash flow in the early stages, we now want our resources, staff and funding all focused on eBooks, with its huge market potential, to expand Free-eBooks.net and to invest that money in the development of Foboko.com."

Sales of electronic books are expected to reach nearly one billion dollars in the United States for 2011 and triple by 2015, according to a new report by Forrester Research Inc. The market research firm said US eBook purchases were expected to hit 966 million dollars this year, up from 301 million dollars in 2009 and to reach 2.81 billion dollars by 2015, as reported on BullFax.com, November 8th, 2010.

With the irresistible call of double and even triple-digit revenue projections like these, it makes sense to let go of the good for the great. Paradise Publishers is a current example of a rapidly growing company streamlining for profit and rapid progress. In turn, they're investing funds from the sale back into their surest bet, confirmed by exponential market demand for their digital eBook products and services.

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Jennifer Lynn
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