Personalized video emails increase open and click rates 5x over HTML emails
New York and Dublin (PRWEB) March 4, 2011
VideoCustomizer, the leading online video marketing and video email platform, announced today its official launch of personalized video ads within video email solution. Now, with VideoCustomizer any customer can send mass personalized video email campaigns.
"We are really excited about the endless marketing opportunities to server a personalized video to a mass audience", said Brian O'Connell, CEO of VideoCustomizer, "sending personalized video ads on our video email platform go way beyond just name or data, it allows for personalized video based on any number of CRM triggers. But the really cool part is a customer doesn't even need a video to start as we offer 1000's video templates which can be branded and customized".
Across 100's of video email campaigns, VideoCustomizer statistics have proven that video ad personalization in video email leads to higher response rates. VideoCustomizer campaign data shows personalized video ad streams outperforming non-customized video ad streams by 2-to-1, and in some cases, even more. Video email campaign results prove when given the opportunity, people will click “play” to watch video and then click through to the call-to-action. Personalized video ads enjoy a 20% click through rate, with some video ads achieving click through rates as high as 60%.
Personalized video means anyone can send a video email including a personalized message on the video to someone who wants a product update or is interested in product X or Y. A viewer can watch their personalized video email on web, iPhone, iPad or any Smartphone.
VideoCustomizer is lower the cost and opening up the video email market by combining a video library, video work flow, video email platform, streaming video player and technology wrapped up in a full service deployment, making the cost of video emails affordable to a wide audience.
About VideoCustomizer. VideoCustomizer is the leading online video platform for video streaming and video emails. VideoCustomizer gives the user everything needed to deliver professional quality video to audiences on every screen. With easy-to-use tools, 1000's customizable video templates, full email platform, uploading and encoding of video, content management and a unique video player that allows for Personalization of every video.
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