'Screach' App Set to Revolutionize Digital Signage, Broadcast and Advertising - and That's Just the Beginning

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Innovative platform can make any screen, anywhere fully interactive – with no hardware and no set up cost - launched at Demo 2011!

We are really excited to have launched Screach yesterday at DEMO Spring to the world after the recent success of our Beta testing in the UK

Screenreach Interactive, a tech start up from the UK, today announced the general availability of Screach - a new, unique interactive digital media platform that allows anyone to create real-time two way interactive experiences between a smart device (through the Screach App) and any content, on any screen with no need for additional hardware. The two way nature of Screach means consumers can interact with content and win instant, real-world prizes sent straight to their Smart Device – giving consumers compelling reasons to engage with digital signage, TV shows and ads in new and exciting ways.

“We are really excited to have launched Screach yesterday at DEMO Spring to the world after the recent success of our Beta testing in the UK,” said Paul Rawlings, CEO of Screenreach. “In modern life we are surrounded by screens, but most of them offer a passive, one way experience. With Screach these screens can become fully interactive; giving brands an opportunity to really engage their customers on a whole new level.”

The Screachxml language can create all kinds of interactive experiences, transforming smart phones into quiz answer pads, polling tools, games controllers and much, much more.

“We have made Screach a social experience too – effectively checking users in on their Facebook Wall to experiences, brands and locations when they engage. As we offer both virtual and real world prizes, in the form of points, badges and coupons, brands can offer their customers a range of new ways of engaging – and as we profile users, brands can learn much more about their customers so that they can really tailor campaigns making them more relevant than ever before. ”

Screach will launch with experiences going live in coffee shops across the US with partner RMG Networks and in the UK with Premiership Soccer Club Newcastle United as well as several high profile Museums and visitor attractions.

“We have had a really positive response to our technology so far,” said Rawlings. “In our first month alone at the Royal Armouries Museum in the UK we had over 12,000 interactions, compared to only 107 ‘check ins’ at the same location achieved by other location based services. With partners at major sports venues in the UK and access to screens across America with RMG Networks, we’re confident Screach is going to have a massive impact on a global scale – which is why it was important to us to launch it on a global stage at DEMO.”

Following DEMO Spring, Screenreach will continue their US visit with a UKTI Webmission to San Francisco followed by a week at the SXSW Interactive festival in Austin, Texas.

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