San Francisco, CA (PRWEB) March 3, 2011
Today, the eMetrics Marketing Optimization Summit announced the addition of the Google Analytics Users’ Great Event (GAUGE) as a co-located event, taking place March 17 and 18. The first event of its kind, GAUGE will provide attendees with both a fundamental understanding of Google Analytics as well as a hands-on series of training seminars covering Google Analytics fundamentals, marketing analysis and analyst training and technical/implementation training.
Expert-led, user-to-user collaborative sessions provide the opportunity to learn from Google Analytics pros and peers who share their valuable insight and knowledge gained through the years of experience.
The first day includes a morning keynote, learning sessions and a one-on-one expert Helpdesk throughout the day. An afternoon Q&A session with the Google Analytics team is followed by an evening reception.
Presentations and speakers during the first day include:
- Justin Cutroni, author of three books on Google Analytics, blogger and veteran GA consultant and user, will deliver the keynote address.
- Phil Mui, group product manager for Google Analytics, presents “What’s New with Google Analytics.”
- Nick Mihailovski of Google and Dave Eckman of VKI Studios lead the “API Advanced” track.
- Caleb Whitmore, founder, Analytics Pros and co-author of “Performance Marketing with Google Analytics” discusses “Getting Clean Data”
- John Hossack of VKI Studios presents “Website Optimization” and “More than the Clickstream”
- Corey Koberg of WebShare presents “Custom Variable Madness” and “More than the Clickstream”
- Feras Ahlou of E-Nor leads “Configuration Best Practices”
- Alex Langshur of PublicInsite teams up with Dave Booth of WebShare to discuss the “Hour of Power”
The second day offers classroom-style instruction for those interested in basic, intermediate and advanced Google Analytics training.
“It has been a pleasure to organize the first two-day event dedicated entirely to Google Analytics,” said Caleb Whitmore, founder and principal of Analytics Pros. “What we have created is not a ‘come and be lectured at’ conference, but rather an opportunity to learn from Google Analytics developers and expert consultants and share your experience and knowledge. We are thrilled to have found a partner in eMetrics Marketing Optimization Summit that shares our enthusiasm for developing engaging and interactive events that leave attendees armed with new skills and solutions to real-world problems.”
Serving up panels, keynotes, breakout sessions, clinics, labs, roundtable discussions and peppered with networking opportunities, the eMetrics Marketing Optimization Summit presents solutions to daily business problems and challenges through peer insight, new tools and technologies, and shared wisdom and experiences. To register, please visit: http://www.GAUGEcon.com/ and http://www.emetrics.org/sanfrancisco/register/.
Don’t miss your chance to participate in an innovative Google Analytics gathering unlike any other. Connect with other Google Analytics users, industry experts, authors and even Google team members. The action-packed agenda includes a morning keynote, learning sessions and a one-on-one expert Helpdesk throughout the day. An afternoon Q&A session with the Google Analytics team is followed by an evening reception. A bonus training day delivers classroom-style instruction for those interested in basic, intermediate and advanced Google Analytics training. GAUGE is not organized or produced by Google in any way - this is entirely by users, for users of Google Analytics. The effort is being led by a consortium of Google Analytics Certified Partners from across the US and Canada, including Analytics Pros, E-Nor, PublicInsite, VKI Studios, and WebShare, and in partnership with Rising Media and the eMetrics Marketing Optimization Summit. For more information, please visit: http://www.GAUGEcon.com/
About the eMetrics Marketing Optimization Summit
Marketing executives, managers, and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase their return on online investments. The international conference series is recognized as the premier event for optimizing online marketing value. To learn more, visit: http://www.emetrics.org.
About Rising Media
Rising Media is a specialized media company focused on the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Marketing Optimization Summit, Conversion Conference, Search Marketing Expo, Predictive Analytics World, Internet Marketing Conference, AffCon, Web Effectiveness Conference and Building Business Capability in the US, Canada, UK, France, Germany, Sweden and Spain. http://www.risingmedia.com.