Catalyst Media International Announces New Ad Network Devoted Exclusively to Tablet-Only Magazines

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Catalyst Media International, Inc. has announced today that the company has created an ad network devoted exclusively to tablet-only magazines. The newly formed division named Tablet Ad Network (http://www.tabletadnetwork.com) will connect tablet-only magazine publishers with a vast network of advertisers and ad agencies to facilitate new opportunities for both publishers and marketers.

Tablet Ad Network’s mission is to help tablet-only magazine publishers generate additional revenue and provide marketers with convenient access to hassle-free ad purchasing in targeted packages of niche tablet-only magazines. Tablet Ad Network will categorize and group similar tablet-only magazines by topic and demographic and then market packaged ad opportunities to niche, regional, or national advertisers.

Tablet-only magazine publishers can use Tablet Ad Network to supplement an existing sales force or avoid the hassles of building an effective sales team by using Tablet Ad Network and its relationship networks to generate all ad revenue. Publishers can increase their chance of capturing higher profile advertisers to gain additional ad revenue and boost their magazine’s image.

Marketers can utilize Tablet Ad Network to maximize their reach in their target demographics and avoid the daunting task of negotiating and placing in the lower circulation titles one by one. Tablet Ad Network’s packages will allow a marketer to make one high-circulation package buy that is spread over multiple tablet-only magazines. Marketers will be able to avoid dealing separately with the overwhelming number of tablet-only publishers that there will likely be in the future, and instead deal with only one responsible party for all ad placements, billing, and reporting.

“Tablet Ad Network was created from the belief that the future of magazine publishing will be on tablet computers, and we believe that the use of tablet computers and the readership of tablet-only magazines will explode in the years to come,” said Michael Basso, company spokesman for Catalyst Media International. “The growth we will see in tablet computers such as the iPad will spur publication of smaller circulation niche tablet-only magazines. We believe the tablet computer will lower the barrier for entry as a magazine publisher by lowering costs such as printing and distribution. We plan to be a driving force in the transformation that the magazine publishing industry will take over the next 5 to 10 years.”

Catalyst Media International has represented or brokered advertising in hundreds of business and consumer magazines of regional or national distribution. Having been a magazine publisher, an outsourced sales provider, and a magazine ad sales firm has given Catalyst the experience, understanding, and vision needed for the development and successful launch of Tablet Ad Network.

About Catalyst Media International

Catalyst Media International (http://www.catalystmediaintl.com) was founded in 1999 as a magazine publisher and direct marketing company. One of its first products was a direct mail magazine aimed at new business owners titled Business Essentials USA. It will soon be re-launched as a tablet-only magazine in tandem with a direct mail co-op envelope full of useful business start-up information and discount offers for new businesses nationwide. Over the last decade, Catalyst Media International has added services such as B2B outsourced sales and lead generation.

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