Beemak Celebrates 60 Years with Innovative Display Solutions

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Whatever type of display needs your customers might have, there’s certainly the perfect display solution in the Beemak collection of products.

This long-standing relationship with ASI members has enabled Beemak to be a market leader in brochure holders and literature holders - Grace Hsia, Beemak

You likely knew and loved a Beemak item even as a child. The company started in 1951 as a custom plastics molding and fabrication manufacturer producing classic products, many of which are still sought today by collectors: Space Patrol Toy Astronaut Helmets, Wham-O Frisbees and Mattel Barbie Dolls to name a few of the nostalgic items. Today, Beemak offers a world of practical solutions for your client’s marketing and display needs.

In 2011, Beemak celebrates 60 years creating display products for the promotional industry and beyond. It was in the late 1960s when the manufacturer started in the literature holder/brochure holder business by becoming the first company to mold a brochure holder. Known as the “BP 100” Tabulating Card Holder, this innovation was used by IBM to hold punch cards on the IBM mainframe computers. The success of this product launched a series of other display solutions. Additional styles and configurations of brochure holders followed as the BPS and TK lines, as well as an AHS line of slanted countertop literature holders and a collection of comment, ballot boxes and coin boxes.

The BPS line quickly evolved into one of the most versatile collections of brochure displays available thanks to an exceptional variety in stock holder sizes. Furthermore, the line offers a range of practical bells and whistles. There are functional features like two holes for wall mounting the brochure holders; bases that easily turn the wall units into countertop holders; suction cups that turn these products into glass door displays for freezer or outdoor applications; and peg hooks and z-bars for peg board/slatwall displays. There are endless combinations that allow distributors to create unique wall displays for their clients’ every need.

Early on, Beemak realized the opportunities that waited in the ad specialty market if its products could be customized. As an add-on feature principally for the promotional market, Beemak added high quality spot-color imprinting services. “This enabled distributors to offer customization of our products,” says Grace Hsia, sales manager at Beemak. The company also expanded its range of stock promotional display holders and grew its custom fabrication services creating displays for department stores, retail chain stores, brand owners, etc. “We offer this service working with designs provided by our customers or by developing designs from customer concepts, while adding the value of our experience to make the solutions as cost-effective as possible,” Hsia says.

Competitive pricing, stock availability and superior customer service are what have carried Beemak to its 60th year in business. Partnering with ASI, Beemak created a pricing model to enable distributors to be as competitive as possible. “This long-standing relationship with ASI members has enabled Beemak to be a market leader in brochure holders and literature holders,” Hsia says. Furthermore, retail-focused display solutions have shown great promise. Anticipating demand for new accessory options in its existing product line, in 2008 Beemak added over 1600 new retail display products, making Beemak’s catalog the most complete source for display products in the industry.

But Beemak isn’t satisfied to rest on those laurels. Next year, it will launch a new Simple Solutions line. “The new brochure holders and literature holders that will be added next year in honor of our anniversary will expand one of the largest varieties of promotional stock displays available anywhere,” Hsia says. “As cost becomes more and more of an issue, Beemak offers Simple Solutions, a collection of simple, easy ideas and suggestions using stock products to create dynamic displays that get noticed.” You can preview the line at http://www.beemak.com.

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