WhipCar Announces Designer-­In-­Residence

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WhipCar today announces the appointment of Ben Reason, co-founder of live|work, a leading service design company, as its designer-in­-residence.

WhipCar combines two things that live|work are passionate about, services that change people’s relationship with cars and platforms that enable people to create value for themselves...

WhipCar today announces the appointment of Ben Reason, co-founder of live|work, a leading service design company, as its designer-in­-residence.

As designer-in-residence, Mr. Reason will work with WhipCar founders, Vinay Gupta and Tom Wright, to expand repeat usage of WhipCar, and to ensure that its service experience, which combines online and person-to-person elements, is seamless across multiple interactions with its users.

Co-founder of WhipCar, Mr. Gupta, says: "WhipCar is a service design business at its core. Our mission is to tackle excess capacity and encourage people to use cars more efficiently. Ben has a proven track record of promoting efficient use rather than over-consumption and we’re thrilled to welcome him to the team.”

Over the last 10 years, Mr. Reason has worked with clients including Sony, VW, Orange, NHS and Johnson & Johnson.

"WhipCar combines two things that live|work are passionate about, services that change people’s relationship with cars and platforms that enable people to create value for themselves and their communities. Ensuring that it is a success is a fantastic design challenge for us,” says Mr. Reason.

WhipCar will be rolling out new service features in May 2011.

NOTES TO EDITORS
About Ben Reason
Ben co-founded live|work (http://www.livework.co.uk), which is widely recognised as a leading voice in defining the concept of service design. Service design is the design of experiences that reach people through many different touch-points over time. Over the last 10 years, Ben has worked with clients including Sony, VW, Orange, NHS and Johnson & Johnson.

About WhipCar
WhipCar is the world's first neighbour-to-neighbour car rental service. Through the website http://www.whipcar.com customers can organise bookings, car availability, drop off, pick up and insurance, all in a matter of minutes. WhipCar screens participating vehicles and drivers and manages payments. WhipCar has become the fastest growing car club in the UK with over 1,000 private cars available to rent in over 450 towns and cities across the country since its launch in April 2010.

WhipCar useful facts and figures
Launch date: 21 April 2010
Cars available: 1,000+ across UK
Type of cars: 40 unique makes of car
Most popular car: Volkswagen
Daily rental price: £10 - £100+ depending on car type
Insurance: First and only policy of its kind underwritten at Lloyd's of London

For more information, please contact: pr (at) whipcar (dot) com

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Alice Huang

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