“It was critical for us to partner with an ahead-of-the-curve agency that has the confidence, passion, and creative and technical expertise required to take the Zephyr brand to the next level,” said Arcadio Lainez, Director of Marketing at Zephyr.
Past News ReleasesRSS
Studio City, Calif. (PRWEB) March 7, 2011
After a competitive review, DRS and Associates announces that it has been named agency of record for San Francisco-based Zephyr® Ventilation. DRS, a full service luxury brand marketing and public relations agency that specializes in providing creative services, marketing, advertising, and communication programs to the architectural, interior design and building products industries, will be responsible for the seamless integration of Zephyr’s public relations, digital and social media campaigns. Work on the account begins immediately.
“It was critical for us to partner with an ahead-of-the-curve agency that has the confidence, passion, and creative and technical expertise required to take the Zephyr brand to the next level,” said Arcadio Lainez, Director of Marketing at Zephyr. “DRS showed us that they understand and can conceptualize modern kitchen culture as it relates to our product offering. We’re looking forward to working with DRS as we roll out our comprehensive communication and marketing program.”
DRS and Associates boasts an experienced team with backgrounds in public relations, publishing, social media marketing and graphic design. DRS’ client roster includes THG®, Stone Forest®, LAUFEN, Watermark Designs, Caroma®, GRAFF®, JACLO®, ThermaSol®, Hastings Tile & Bath and the Littman Design Brands: Corbett Lighting, Troy Lighting, Hudson Valley Lighting® and CSL® (Creative Systems Lighting).
“We’re thrilled to be working with such a design-centric, innovative company, and we’re excited to help Zephyr re-define the range hood’s relevancy in today’s kitchen design,” said David Schlocker, President of DRS and Associates. “DRS has a strong history of aligning ourselves with brands that we believe in; we look forward to a productive partnership with Zephyr and inspiring a deeper understanding of their brand.”
Since 1997, San Francisco-based Zephyr® has challenged the perception of what ventilation means in kitchen design — cultivating the range hood’s symbiotic relationship with the kitchen, home and homeowner. Far more than an appliance company, Zephyr is an innovator — tapping acclaimed talent such as artistic visionary, Fu-Tung Cheng, and industrial designer, Robert Brunner — to create design-centric, residential range hoods. From inspiration to production, Zephyr brings to market the most innovative products, conceptualized by a stable of design talent that no other company can claim. Zephyr not only reinvents, but more importantly re-imagines the range hood’s central purpose within the kitchen ecosystem, pushing technological boundaries to create exceptional value for their customers. As a direct result, Zephyr is the recipient of several prestigious awards including Consumer Report Buy rating, Consumer Digest Best Buy rating, Chicago Atheneum, Good Design and ADEX. To learn more, visit http://www.zephyronline.com. For additional information contact DRS and Associates at 818.981.8210 or http://www.drsandassociates.com.
About DRS and Associates
DRS and Associates is a boutique public relations, advertising and marketing agency that specializes in a range of services including communication programs, direct and digital marketing campaigns and comprehensive, experiential branding. With offices in Los Angeles and Boston, DRS and Associates’ creative approach to targeting luxury lifestyle consumers and the architectural, interior design and building products industries is both strategic and effective. DRS and Associates works with manufacturers, importers/ exporters, resellers, showrooms, designers and sales organizations, and is internationally-recognized for their understanding and expertise of niche design markets. To learn more, visit http://www.drsandassociates.com.
# # #