The Lott IMPACT Trophy Supports Kure It Cancer Research

Share Article

Kure It, a non-profit organization supporting cancer research, gains the support of college football's Lott IMACT Trohpy.

As part of their annual charity donations, which now total $850,000 in seven years, the Pacific Club IMPACT Foundation, sponsors of college football's Lott IMPACT Trophy, gave a $5,000 grant to Kure It, an Orange County-based non-profit organization pursuing cancer research.

Kure It’s mission is to raise money for kidney and other cancer researchers conducting innovative research projects to better treat and ultimately cure cancer.

“We are grateful for the tremendous support of the Pacific Club IMPACT Foundation” said Barry Hoeven, Kure It Founder. “We are confident that this grant will help researchers move closer to finding a cure to kidney and other cancers.”

Hoeven went on to say that Kure It has raised over $700,000 to date, a testament to the importance of funding cancer research, even during these tough economic times.

About The Lott IMPACT Trophy:
Named after Pro Football Hall of Fame member, Ronnie Lott, The Lott IMPACT Trophy is awarded to college football’s Defensive IMPACT Player of the Year. Founded in 2004 by The Pacific Club IMPACT Foundation, The Lott is the first and only college football award to equally recognize athletic performance and the personal character attributes of the player. The Lott is given to the player who exhibits the same characteristics Lott embodied during his distinguished career: Integrity, Maturity, Performance, Academics, Community and Tenacity. Voters for the award include selected members of the national media, previous finalists and the Board of Directors of the Pacific Club IMPACT Foundation. For more information on The Lott Trophy visit:

About Kure It:
Kure It is a not-for-profit organization dedicated to funding innovative kidney and other cancer research. Kure It raises money from the private sector and redirects those funds, through competitive grants, to kidney and other cancer researchers conducting groundbreaking research projects to better treat and ultimately cancer. For more information visit or contact Kellie Newcombe (949) 428-7081 - kellien(at)kureit(dot)org.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kellie Newcombe
Visit website