Low Acid Coffee Joins the Digestive Health Menu

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Puroast Low Acid Coffee emerges as the latest addition to the Digestive Health marketplace.

Puroast's low acid coffee is unique as it offers acid-suffering coffee drinkers "100% gourmet coffee, with 70% less acid and the research to confirm its product claims”.

Consumers are now shifting in a big way to diets that consider the latest advances in Digestive Health. New functional products that are feeding this move include probiotic yogurt, lactose-free dairy, soy milk, low acid orange juice and now the latest addition to the menu, low acid coffee.

According to Julian Mellentin of New Nutrition Business, writing in 10 Key Trends in Food, Nutrition and Health 2010, Digestive Health is a "mega-trend" that is moving "beyond the tipping point.” Probiotic products sales for example, are at $821MM in 2010 nearly double from 2008. This year low acid orange juice is expected to top $100mm in annual revenues.

Low acid coffee is now poised to have similar success with consumers. Fifty Six million people suffer stomach problems daily according to the American Heartburn Association. This consumer base coupled with the $40 billion US coffee market suggests low acid coffee has vast market potential and is a major addition to the Digestive Health trend.

Puroast® Low Acid Coffee is the leader in this new category. Company CEO Kerry Sachs states “Puroast® delivers on the promise of all successful functional beverage products - great taste with a health benefit.” He adds that their low acid coffee is unique as it offers acid-suffering coffee drinkers “100% gourmet coffee, with 70% less acid and the research to confirm its product claims”.

Arthur Euler, MD a research gastroenterologist, investigated Puroast®’s affects on coffee drinkers’ stomach or “upper gut” symptoms. He reports, “90% of those surveyed, experienced reduced symptoms after drinking Puroast when compared to other coffee brands”. Dr. Euler adds, in his experience, “this is an exceptional” satisfaction rate.

Puroast®, has made its way onto the shelves of leading retailers (Walmart, Kroger, Costco and online with Amazon) and is experiencing exponential growth. Sachs adds demand has caused the company to forge distribution alliances to optimize consumer access, “so in addition to our retail brand sales, Puroast® is ramping distribution beginning mid- 2011 through licensing and joint venture in the US and Europe.”

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Carrie Gibbs
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