Whitestone Partners, Inc. – The New Name and Look of Richmond Performance Group

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The Richmond-based consulting firm, led by Doug and Polly White, worked with Madison+Main on a new name and new brand.

Whitestone Partners Logo 2011

Whitestone Partners worked with Madison+Main on new brand

“We’re very excited about our new brand,” said Doug White, Owner and Partner of Whitestone Partners.

Richmond Performance Group is now Whitestone Partners, Inc. The venerable Richmond-based consulting firm, whose clients include some of the premier small businesses in Richmond and beyond, has a new name, new logo and a new corporate identity system: Whitestone Partners. Led by Doug and Polly White, Whitestone Partners’ new name and look are the result of a three-month collaboration with Richmond-based marketing firm Madison+Main. The new brand will be rolled out over the next few months, with a new website launching March 10, 2011, http://www.whitestonepartnersinc.com, which was developed by Addison Clark Online.

“We’re very excited about our new brand,” said Doug White, Owner and Partner of Whitestone Partners. “We believe it conveys the sense of professionalism we provide our consulting clients.”

Agency principals, Doug and Polly White, have over 50 years combined corporate management experience. In addition to their core consulting practice, which focuses on small businesses, they also speak to business and civic groups frequently on a wide variety of topics related to small business performance and desired results.

Additionally, Doug and Polly are the authors of a new book that will be released in April, 2011: Let Go to Grow, Why Some Businesses Thrive and Others Fail to Reach Their Potential. The book chronicles the predictable challenges faced by principals as their businesses grow and explains how to avoid the landmines.

“Speaking engagements are a large part of the work we do, but the individual consultation with our clients is what makes Whitestone Partners what it truly is,” explained Polly. “The new book will be yet another way for us to provide our insight to the general public and we knew we needed to ‘up the ante’ with our brand to gain the trust of that audience.”

The company’s new logo, seen above, is now official for the company and will be introduced in a variety of inbound and outbound marketing platforms in the coming months.

For more information on the company’s rebranding and forthcoming book, click here to visit the company's blog or contact Dave Saunders, President & Chief Idea Officer of Madison+Main, at 877-623-6246.

About Whitestone Partners, Inc.
Whitestone Partners, Inc. is a Richmond-based business consulting firm that helps small- and mid-size businesses fill the gap between current performance and desired results. Doug and Polly White, the firm’s executives, have over 50 years of experience in corporate management and transitioning small companies into mid-sized businesses. For more information about Doug and Polly White or Whitestone Partners, Inc. visit http://www.whitestonepartnersinc.com.


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