Cot Death Charity Celebrates 40 Years and Welcomes Anne Diamond as Anniversary Patron

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Broadcaster and acclaimed safe sleep campaigner, Anne Diamond, supports FSID in its 40th year.

We are delighted that Anne has joined us as Anniversary Patron. She worked tirelessly to ensure that every parent in the country was aware of the safe sleep research and we hope that through our new partnership we may help many more babies to live

The cot death charity, The Foundation for the Study of Infant Deaths (FSID), celebrates 40 years of life-saving work in April 2011, and is pleased to announce that broadcaster and acclaimed safe sleep campaigner, Anne Diamond, is their Anniversary Patron.

FSID will mark its anniversary with a series of specially commissioned films, a new collection of personal stories entitled 40 Parents, and a host of family events, culminating in a photography exhibition, 40:40: Forty Images for Forty Years, in November 2011.

Anne Diamond became a high-profile campaigner when her son Sebastian died suddenly in 1991 and she played a pivotal role in launching FSID's Reduce the Risk campaign that year. Her commitment to raising public awareness of the research into safe sleeping, including sleeping babies on their backs, helped to ensure that the number of cot deaths in the UK was reduced by a staggering 70%

Anne joins forces with FSID to promote safe infant care and will be a champion for the young parents’ support network bubbalicious.co.uk.

FSID’s director, Joyce Epstein, said: “FSID began when a little boy called Martin died suddenly and for 40 years we have supported bereaved families and funded research that has led to a reduction in the number of infants dying unexpectedly each year.

“We are delighted that Anne has joined us as Anniversary Patron. She worked tirelessly to ensure that every parent in the country was aware of the safe sleep research and we hope that through our new partnership we may help many more babies to live”

Anne Diamond, said: "2011 is an anniversary year of great poignancy to me. It is twenty years since Sebastian died, and sparked a life saving campaign, thought to have saved 20,000 babies lives, and it is also 40 years since FSID began its dedication to fund ground-breaking research, help bereaved parents and change society's attitudes. I have a lot to thank FSID for. Thanks to their work, I was treated with compassion and sympathy, unlike many cot death parents in earlier times. I hope that together, during this anniversary year, we can continue to help families affected by tragedy but most of all, find ways to prevent further deaths."

Notes to editors:
For more information or to arrange an interview please contact Louisa Mullan, press and campaigns manager E: Louisa(dot)mullan(at)fsid(dot)org.uk T: 0207 802 3223

About FSID
The Foundation for the Study of Infant Deaths is the UK’s leading baby charity working to prevent sudden deaths and promote infant health. FSID funds research (nearly £10 million to date), supports bereaved families, promotes baby care advice, and works to improve investigations when a baby dies.

FSID has a freephone helpline for parents and professionals seeking advice on safe baby care 0808 802 6868. The helpline also supports bereaved families. Advice for parents and professionals can also be found at FSID

Advice for parents to reduce the risk of cot death:

  • Cut smoking in pregnancy – fathers too! And don’t let anyone smoke in the same room as your baby.
  • Place your baby on the back to sleep (and not on the front or side).
  • Do not let your baby get too hot, and keep your baby’s head uncovered.
  • Place your baby with their feet to the foot of the cot, to prevent them wriggling down under the covers or use a baby sleep bag
  • Never sleep with your baby on a sofa or armchair.
  • The safest place for your baby to sleep is in a crib or cot in a room with you for the first six months.
  • It’s especially dangerous for your baby to sleep in your bed if you (or your partner):
  • are a smoker, even if you never smoke in bed or at home
  • have been drinking alcohol
  • take medication or drugs that make you drowsy
  • feel very tired;

or if your baby:

  • was born before 37 weeks
  • weighed less than 2.5kg or 5½ lbs at birth
  • Don’t forget, accidents can happen: you might roll over in your sleep and suffocate your baby; or your baby could get caught between the wall and the bed, or could roll out of an adult bed and be injured.
  • Settling your baby to sleep (day and night) with a dummy can reduce the risk of cot death, even if the dummy falls out while your baby is asleep.]
  • Breastfeed your baby. Establish breastfeeding before starting to use a dummy

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Sara Green
FSID
020 7802 3225
Email >

Louisa Mullan
FSID
020 7802 3223
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