Data Modeling for the Business - Helping Business Gain New Insight at Enterprise Data World 2011

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This year’s conference will examine the ways in which modelers can create an enterprise data blueprint to address new challenges.

Gary Rush, Past Chair of IAF explains “Data Modeling, done well, is one of the most effective and precise ways to understand and document how a business manages itself and it is a highly effective way to enable a business to rethink its core business."

Data and Information Modeling will be key topics during the business world’s most comprehensive educational event about data and information management - Enterprise Data World. The educational Program will feature an entire Data Modeling track as well as topics related to Master Data Management, Data Quality, Data Profiling, Facilitation, Dimensional Modeling, and more. The conference will take place April 3-7, 2011 at the Chicago Sheraton Hotel and Towers.

Why is Data Modeling important? Gary Rush, Past Chair of the International Association of Facilitators explains “Data Modeling, done well, is one of the most effective and precise ways to understand and document how a business manages itself and it is a highly effective way to enable a business to rethink its core business. It legitimately can be called “business modeling.”

In this light, Dr. Gordon Everest, Professor Emeritus in the Carlson School of Management at the University of Minnesota will speak on, “Helping Business Users Understand Data Models.” Dr. Everest will examine how to help business people not only understand but take ownership, and use the data blueprint of their organization.

Karen Lopez,, international speaker and consultant will discuss “Five Physical Data Modeling Blunders and How to Avoid Them” while Steve Hoberman, one of the world's best-known data modeling gurus, will present, “Dimensional Modeling Basics in Under an Hour.” Steve’s session will explain dimensional modeling terminology along with its purpose and power. It will analyze the way dimensional models present measures in a format that is both friendly for users and efficient for reporting tools.

The CA ERwin Data Modeler r8 Workshop will consist of a half-day overview presented by Neil Buchwalter, Principal Product manager of CA, Technologies, ERwin. The session will analyze basic data modeling and metadata functionality, as well as some of the exciting new visualization features in r8. Also featured at the conference will be a full-day tutorial by Len Silverston who will explore the concepts in his book “Universal Patterns For Data Modeling”.

Case Studies will also be presented, including a two-part session from Candance McCabe and Samantha Daugherty of J.B. Hunt Transport Services, Inc., titled “Macro- Modeling on a Micro Scale” and “Layered Database Architecture of a Generic Data Model in Japan,” by Mikitaka Hayashi of Nikki Joho System Co. Ltd.

To register for the conference and to see a full program schedule please visit: http://edw2011.wilshireconferences.com/

To register for press credentials please visit: https://www.regonline.com?eventID=879051&rTypeID=161350

For sponsorship opportunities please contact Warwick Davies at 781-354-0119 or Warwick(at)wilshireconferences(dot)com

About Wilshire Conferences:
Wilshire Conferences provides a world-class portfolio of services and events in the area of enterprise data management. Wilshire events are the industry standard for education and professional development. They include Enterprise Data World, the Data Governance series, and the Enterprise Information Management Conference. For more information please visit: http://www.Wilshireconferences.com, or email: info(at)WilshireConferences(dot)com, or call (310) 337-2616.

About DAMA International:
DAMA International is a non-profit, vendor-independent, global association of technical and business professionals dedicated to advancing the concepts and practices of information and data management. For more information go to http://www.DAMA.org

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Gretchen Hydo
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