Spark empowers marketers to measure investment in social marketing in the same manner as email marketing, paid search, and affiliate marketing.
Vancouver, BC (PRWEB) March 8, 2011
RewardStream, the marketing technology company that enables deeper connections between companies and customers, is pleased to announce the availability of Spark™, the first recommendation solution that connects customers with members of their trusted networks and delivers insights into customer influence and the value of social media and word of mouth marketing.
Spark is the first turn-key referral solution that seamlessly connects satisfied customers with their trusted networks over Facebook, Twitter, Gmail, Yahoo, and word of mouth. It’s easy to make a referral or recommendation through Spark’s intuitive user interface, and the application tracks all referral activity and downstream results. Marketers get not only a huge increase in referral and recommendation volume, but can measure the value of every customer interaction.
“Today’s consumers engage with friends, family and trusted colleagues in the process of making informed purchase decisions” commented Peter Oxley, RewardStream CEO and co-founder. “Trust in traditional marketing is falling sharply, while reliance on information relayed through trusted networks is increasing.”
Continued Oxley, “We’ve packaged up our recommendation marketing solution to make it quick and easy for companies to tap into the massive upsurge in social conversation about their brands. Our integrations with social networks are 100% in line with industry best practices for data security and privacy standards. And we’ve created a powerful dashboard for real-time monitoring of recommendation activity through to conversion.”
The Spark Referral Dashboard also includes powerful influence measurement capabilities. “We’ve created an interactive tool that marketers can calibrate to the unique dynamics of their customers that will predict the customer’s ability to influence their social networks. Customers can be segmented by influence score and receive targeted campaigns and communications as the marketer sees fit.”
“We see referral and recommendation marketing becoming a core component of all brands and company’s marketing plans,” commented Oxley. “Through Spark, marketers can now measure their investment in social marketing in the same manner as their traditional spend on customer acquisition in email marketing, paid search, and affiliate marketing. These marketing tactics have their own set of best practices, metrics, and ROI targets. We see referral and recommendation marketing taking a similar path, and Spark is a huge first step in this direction.”
RewardStream invites interested parties to join us at a webinar launch event Thursday March 10 at 11:00 AM PT / 2:00 PM ET. To register, click here.