Jiffy Lube Embraces ScreenScape for Point-of-Sale Promotions

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Pioneers of the fast oil change joins leading community-based digital signage network

Jiffy Lube Canada is partnering with ScreenScape to bring digital signage to their service centers. Phase one of the project will see 14 locations go live on the ScreenScape platform in the first half of 2011.

"ScreenScape allows us to keep our on site promotional content fresh," commented Dianne Hinds, Director of Marketing, Jiffy Lube. "Using ScreenScape we can easily engage customers with compelling last minute promotions or limited time offers. Based on a successful pilot project we also know ScreenScape can reduce our marketing costs by helping us to move away from printed material. Overall, ScreenScape has improved our strategy for communication at the point-of-sale."

Jiffy Lube now joins Oilstop Inc., Precision Tune Autocare, and Wakefield Canada as leading companies in the automotive aftermarket that have adopted ScreenScape as an on site sales & marketing engine. ScreenScape is a software-as-a-service (SaaS) platform enabling members to turn any Internet-connected computer or screen into a dynamic digital display. Members of ScreenScape form a collaborative community, which acts as a shared resource for content creation, exchange, cross-promotion and advertising revenue.

Hinds continued, "Part of our service model involves customers waiting for an oil change. We always want to ensure they get the fastest, high quality service possible. These screens help to entertain our customers and reduce perceived wait times, all while introducing them to other service packages and promotions. You couldn't ask for a better marketing mix - and best of all it's easy to manage."

"We'd like to welcome Jiffy Lube Canada to the ScreenScape Community," said Kevin Dwyer, President and CEO of ScreenScape. "ScreenScape makes it easy for Jiffy Lube to create their own digital signage network and unify messaging over many locations while, at the same time, giving its store managers the ability to add their own content that is relevant to their local audience.

"This creates a powerful marketing channel and an opportunity for value-chain partners to engage with end customers at the store level."

About Jiffy Lube
Jiffy Lube® pioneered the fast oil change industry by establishing the first drive-through service in 1979. The mission of Jiffy Lube was to provide customers with fast, professional service for their vehicles. For more than thirty years, the brand has helped redefine the vehicle preventive maintenance experience for drivers by upholding the values the company was founded upon: convenience, speed and quality service.

Visit Jiffy Lube online at http://www.jiffylube.ca.

About ScreenScape Networks
ScreenScape is an Internet Service and Community that offers a smarter, simpler and more cost-effective way to use screen displays in your venue. Members of ScreenScape form a community of venues interconnecting to establish a shared resource and a marketplace for exchanging content.

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Lorrie Jollimore
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