Roush Fenway Announces Sponsorship with As Seen on Racing and IdeaVillage

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Roush Fenway Racing announced today a multi-car sponsorship with newly founded As Seen on Racing and IdeaVillage Products Corporation. As Seen On Racing products will be featured on both the No. 16 Nationwide Series entry of Trevor Bayne, winner of the Daytona 500, and the No. 6 NNS entry of Ricky Stenhouse Jr., 2010 Nationwide Rookie of the Year. The entries will appear at Las Vegas Motor Speedway on March 5, and talks have already begun about expanding that schedule throughout the first part of the NNS Season.

“Featuring America’s top TV products on the As Seen On Racing cars are a perfect fit and one we’re really excited about..."

Roush Fenway Racing announced today a multi-car sponsorship with newly founded As Seen on Racing and IdeaVillage Products Corporation. As Seen On Racing products will be featured on both the No. 16 Nationwide Series entry of Trevor Bayne, winner of the Daytona 500, and the No. 6 NNS entry of Ricky Stenhouse Jr., 2010 Nationwide Rookie of the Year. The entries will appear at Las Vegas Motor Speedway and talks have already begun about expanding that schedule throughout the first part of the NNS Season.

Baynes car will showcase the HD Vision Aviator sunglasses brand, while Stenhouse’s Ford Mustang will feature EasyFeet, which is aptly described as a “carwash for human feet.”

“Easy Feet is a really cool idea and sounds like they’ve got a good grasp on the technology of it,” said Stenhouse Jr. “It’s going to be fun to try out. For anybody to step up and partner up this day and time really says a lot.”

“It’s pretty cool to have Easy Feet on board with us. I think we’ve got some great opportunities here at Roush Fenway Racing. Our Mustangs are fast and they’ll be on a car that looks good. We’re just excited to have a new partnership with a new company and hopefully grow that and grow ourselves at the same time.”

Stenhouse, a 23-year-old native of Olive Branch, Mississippi, was the 2010 NASCAR Nationwide Series Rookie of the Year. He is currently second in the Nationwide Series points.

Bayne, a 20-year old native of Knoxville, Tenn., became the youngest driver to win the famed Daytona 500 just two weeks ago and is also competing along with Stenhouse for the 2011 Nationwide Series Championship.

Anand “Andy” Khubani, CEO and founder of IdeaVillage, a pioneer and leader in the As Seen On TV product category, commented on their sponsorship, “Featuring America’s top TV products on the As Seen On Racing cars are a perfect fit and one we’re really excited about. A large percentage of our customers are huge NASCAR fans and we’ve been working to find a way to participate in and support the sport and its up-and-coming drivers for a while. This is just a really a wonderful opportunity for all of us.”

Idea Village’s products are featured predominantly in national retail chains such as Wal-Mart, Wallgreens, CVS, Rite Aid.

As Seen on Racing co-founder Donald Beshada echoed Khubani’s sentiments, stating, “Launching a brand through a partnership with one of NASCAR’s elite teams, two of its young superstars, and an innovative company like IdeaVillage is exciting, to say the least. We hope to use the brand and our partnerships with companies like IdeaVillage to support racing’s rising stars and, at the same time, provide NASCAR fans with an introduction to America’s hottest new television products.”

About Roush Fenway Racing
Roush Fenway Racing is NASCAR’s largest team operating seven motorsports teams. Four in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Greg Biffle, Carl Edwards and David Ragan; and three in the Nationwide Series with Edwards, Ricky Stenhouse Jr., and Trevor Bayne. For more information on any of the Roush Fenway Racing teams, log onto http://www.RoushFenway.com. Become a fan of Roush Fenway Racing on Facebook by going to http://www.facebook.com/roushfenway and follow us on Twitter @roushfenway. For sponsorship inquiries please contact Robin Johnson at 704.720.4645.

About As Seen On Racing
The "As Seen On Racing" brand was created to introduce racing fans to today’s hottest new consumer products. The brand's goal is afford every company with an opportunity to reach the loyal racing community without the traditional time and financial investment required by a full sponsorship. With an expertise in direct response media, As Seen On Racing takes traditional sponsorships and race car branding to a new level by providing partners with the tools required to quantify direct response and retail sales. To learn more or to have your next product featured by As Seen On Racing, please contact sponsor(at)asoracing(dot)com or visit asoracing.com

About IdeaVillage
Since 1999, IdeaVillage Products Corporation has been bringing innovative products to market under the As Seen On TV (ASOTV) banner. Headquartered in Wayne, New Jersey, the company is dedicated to providing affordable, quality products offering solutions to life’s everyday problems. Today, IdeaVillage Products are among the most popular line of consumer goods enjoying one of the largest retail distribution networks in the country, IdeaVillage’s As Seen On TV products are available nationwide at food, drug, and mass retail outlets, as well as directly. IdeaVillage has supported organizations such as the Breast Cancer Research Foundation, Cherish the Children Foundation, Boys and Girls Clubs of America and the Make-A-Wish Foundation. For more information visit http://www.ideavillage.com

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