CMSA is pleased to work with an industry leader like Naylor and we look forward to the creation of a member communication strategy for the 21st Century.
Gainesville, Florida (PRWEB) March 7, 2011
Naylor, LLC – the leading provider of print and online media and event management solutions exclusively serving the association marketplace – is pleased to announce a new partnership with the Case Management Society of America (CMSA). This new partnership with Naylor marks a pivotal turning point for CMSA. For the first time in its history, the society will maintain complete control and ownership of its member communication vehicles, ensuring that CMSA members will always receive the news and information most important to their professional development and livelihood. A major component of this partnership is the launch of a new member publication entitled CMSA Today.
"CMSA is pleased to work with an industry leader like Naylor and we look forward to the creation of a member communication strategy for the 21st Century,” said Teri Treiger, RN-C, MA, CCM, CCP, CMSA 2010 – 2011 President. “The launch of CMSA Today and its affiliated communication vehicles is an exciting development allowing CMSA to communicate more directly with its membership.”
As the largest and oldest non-profit, multi-disciplinary care management professional association in the United States, CMSA is the most respected voice today among case management professionals. By taking control of its member communications and focusing on integration of its various multimedia channels, CMSA will not only secure its position as the industry’s leading authority, but its supplier members and advertisers will also have greater success reaching the key decision makers that they need to grow.
"We are excited about our new relationship with CMSA and look forward to developing a partnership that proves beneficial for CMSA and its members," said Charles Popper, Vice President of Association Relations for Naylor.
As part of the agreement, Naylor will produce a collection of CMSA Today print and online communications, including a quarterly magazine and eMagazine, a monthly eNewsletter, a digital show daily, and CMSAToday.org - a dynamic website containing exclusive content. The first issue of the new CMSA Today print magazine will launch in June.
Established in 1990, the Case Management Society of America is an international non-profit 501(c)(6) multi-disciplinary professional association dedicated to the support and advancement of the case management profession through educational forums, networking opportunities, legislative advocacy, and establishing standards to advance the profession. It is based in Little Rock, Ark., and serves more than 20,000 members/subscribers and over 70 affiliate and pending chapters. Since its inception, CMSA has been at the forefront of setting professional standards for the industry, which allows for the highest level of efficiency and integrity, as well as developing national and local leaders who are recognized for their practice and professional excellence. Visit http://www.cmsa.org for more information.
About Naylor, LLC
Naylor, LLC is the leading provider of print and online media and event management solutions exclusively serving the association marketplace. Founded in 1969, Naylor provides customized association marketing communications, including magazines, member directories, online buyers' guides, eNewsletters, digital magazines, show guides and event marketing and promotion materials. Naylor currently provides specialized turnkey services that build image and drive non-dues revenue for associations in the U.S. and Canada, and currently serves more than 500 associations in 85 industries. Visit http://www.naylor.com for more information.
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