Visible Technologies to Present at SXSW Interactive 2011

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Attendees to Learn the Implications of Social Capital and How to Take Advantage of Its Potential

At the 18th annual SXSW® Interactive Festival, the premier destination for emerging media, Visible Technologies, a leading provider of Social Intelligence will join industry leaders to discuss Social Capital: The Billion Dollar Digital Future.

At the 18th annual SXSW® Interactive Festival, the premier destination for emerging media, Visible Technologies, a leading provider of Social Intelligence will join industry leaders to discuss Social Capital: The Billion Dollar Digital Future.

The session is designed to expand the audience’s thinking regarding the relevance and importance of social media marketing and to stimulate marketers to consider the massive implications of this theorized shift and how to take advantage of its potential. The presenters will give an overview of the forces fomenting this change, from both a consumer and from an industry perspective, and share specific examples of how companies can capitalize on this “tectonic” power shift in online (digital) marketing.

WHO:        Mike Spataro, vice president, enterprise client strategy, Visible Technologies
                 Richard Margetic, director global social media, Dell
                 Zach Hofer-Shall, analyst, Forrester Research
                 Bill Parkes, EVP chief digital officer, nFusion

WHAT:         Panel, “Social Capital: The Billion Dollar Digital Future

WHEN:         12:30 p.m. CST, Monday, March 14, 2011

WHERE:         2011 SXSW Interactive, TX Ballroom 1, Hyatt Regency Hotel, Austin, Texas

Those engaging in discussion around social media and trends at SXSW Interactive can join conversations with Visible Technologies via Twitter using the hashtag #SXSW. Additionally, attendees can connect with the Visible Technologies community on the Visibly Intelligent Blog, LinkedIn and Twitter.

About Visible Technologies
Visible Technologies is the leader in Social Intelligence, providing the perfect combination of software and services to harness business value from social communities. Visible Intelligence™, its next generation platform, delivers big improvements in competitive and brand intelligence, marketing ROI and smarter customer insights through its agile platform that activates brand communities at Internet speed and enterprise scale.

With offices in Seattle, London and New York, Visible ranks as one of the Inc. 500 fastest-growing private companies. Visible has successful relationships with Microsoft, Xerox, Dr Pepper Snapple Group, Boost Mobile, Autodesk, Vail Resorts, Burson-Marsteller, Razorfish, Omniture, Group M, Wunderman Network, Tribal DDB Worldwide, WPP and Spring Creek Group. For more information, go to http://www.visibletechnologies.com.

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Suzi Owens
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