The market swing from text-based pay-per-click advertising to display advertising is clear
(PRWEB) March 7, 2011
UK-based AdCirrus Ltd (http://www.adcirrus.com) an industry leader in large-scale text advertising recently launched performance display advertising offerings powered by the cloud.
To head up the tremendous growth anticipated in their new display business, AdCirrus has tapped Pilar Valcarcel as Vice President of International Sales. Ms. Valcarcel brings years of industry experience in understanding the display advertising results-oriented marketplace from her former posts of Sales Director, ValueClick Media Spain, Affilinet, AdLink and Commission Junction--where she managed their vast publisher network.
“The market swing from text-based pay-per-click advertising to display advertising is clear,” said AdCirrus’ Valcarcel. “During first quarter, we’ve seen tremendous growth in demand for display advertising with increased expectation on the performance of those campaigns.”
“We support CPM and CPC banner campaigns, in all IAB formats,” said Valcarcel. “Along with that flexibility, you will get all the regular Cloud Computing benefits - a vast network of publishers, the cost savings of cloud computing, and unsurpassed personalized service.”
The cloud computing technology alluded to is especially compelling. AdCirrus’ network is a bespoke implementation of cloud utility servers running proven code designed to prevent fraud and maximize value.
Ms. Valcarcel joins an established team of professionals with 25 years of experience in online marketing, technology and web ventures.
Advertisers and Publishers with interest may contact AdCirrus Ltd at adsales(at)adcirrus(dot)com.
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