This is a unique opportunity for Sunbrella fabrics to be part of a high-level installation that will be seen by thousands of people.
Brooklyn, NY (PRWEB) March 8, 2011
Sunbrella® fabrics, long known for their performance and design excellence, joined the ranks of Norman Rockwell, photographer Sam Taylor-Wood and rare Egyptian mummies last week as part of a unique design installation at the Brooklyn Museum. Known as reOrder, the transformative installation in the Museum’s Great Hall was designed by the Brooklyn-based architectural firm Situ Studio and includes more than 2,000 yards of Sunbrella fabric donated by Glen Raven Custom Fabrics.
“This is a unique opportunity for Sunbrella fabrics to be part of a high-level installation that will be seen by thousands of people,” said Gina Wicker, design and creative director for Glen Raven Custom Fabrics. “We are honored that Sunbrella was selected and cannot imagine a better way to illustrate the continued evolution of the Sunbrella brand during our 50th anniversary year.”
Conceptualized and fabricated by Situ Studio of Brooklyn, reOrder transforms the 10,000-square-foot Great Hall of the Brooklyn Museum from a classically designed space with 16 columns into the hub of the museum where visitors can gather or view temporary exhibits. The space has been re-imagined using 2,440 yards of Sunbrella Canvas Natural fabric that is pleated and stretched over metal frames to create the illusion of growth and change among the columns. The fabric structures vary in size and volume and are completed by the installation of benches and tables at the bases made of LG HI-MACS® acrylic solid surface.
Sunbrella fabric was selected for the project because of its strength and performance characteristics, including resistance to fading, stains and spills.
“The material's weight, body, weave type and durability were among the many characteristics that made Sunbrella fabric a perfect fit,” said Aleksey Lukyanov-Cherny, a partner at Situ Studio. “Most of all, the fabric’s ability to capture light and its overall aesthetic appeal helped us achieve the effect we desired for the reOrder installation.”
Also important to the architects was the fabric brand’s commitment to sustainability at the Sunbrella manufacturing center in Anderson, S.C. and the Recycle My Sunbrella program. Glen Raven and Situ Studio are already considering creative ways that the 2,440 yards of fabric can be re-purposed at the end of the exhibit.
The Brooklyn Museum recently completed a renovation of the Great Hall for which reOrder is the inaugural exhibition. The renovation is the initial phase of a major first floor redesign, which when completed will mark the most transformative change to that portion of the Museum since its early 20th century construction. The space was redesigned by Ennead Architects, formerly known as Polskek Partnership and the firm responsible for the transformation of the Museum over the past 25 years.
The presenting sponsor of reOrder is Bloomberg. HI-MACS acrylic solid surfacing for reOrder was generously donated by LG Hausys. The exhibit opened March 4 at the Brooklyn Museum and will remain open through January 15, 2012. Visit http://www.brooklynmuseum.org/exhibitions/reorder for more information regarding the exhibit and Museum operating hours.
Situ Studio was founded in 2005 in Brooklyn, New York. Concentrating on research, design, and fabrication, the firm works at the intersection of architecture and a variety of other disciplines to engage a wide range of spatial projects.
Celebrating 50 years of innovation in 2011, the Sunbrella brand revolutionized the way the world thinks of beautiful performance fabrics with its entrance to the marketplace in 1961. Today, durable, easy-care Sunbrella fabrics are available in thousands of sophisticated styles, patterns and colors for wherever people live, work and play. On the Web at http://www.sunbrella.com. Follow Sunbrella on Facebook at http://www.facebook.com/Sunbrella or on Twitter at http://twitter.com/sunbrella.