Gildan Selects iCongo to Power its Global Enterprise Digital Presence

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Activewear Leader to Drive International Business through Global Web Initiative on iCongo Platform

iCongo’s platform will provide the foundation that will enable us to move forward into our next phases of growth

PRWEB) March 8, 2011 -- iCongo Inc., a leading e-commerce platform provider offering B2C, B2B, multi-channel, order management and marketing systems, announced today that Gildan, a world leader in the manufacturing and marketing of branded activewear, has selected iCongo’s e-commerce platform to manage its enterprise website and product catalog, extending the company’s global digital presence while supporting its worldwide objectives in sales, marketing and customer service.

With iCongo’s enterprise content management system and product content management (PCM) solution, Gildan’s enterprise site will offer an easy-to-use online product catalog available in multiple languages to enable global business customers and consumers to effectively search and browse localized product catalogs. Additionally, Gildan.com will support multiple micros-sites; further increasing brand awareness and global sales.

“iCongo’s solution will enable Gildan to strengthen its digital presence around the world and support our company’s goals to provide an enhanced customer experience” said, Don Johnson, Director IT Business Solutions, Wholesale. “As a leader of quality apparel across five continents, Gildan requires a platform that meets our requirements for effectively reaching our target audience with consistency on a global scale. iCongo’s platform will provide the foundation that will enable us to move forward into our next phases of growth.”

The iCongo solution provides a scalable platform that is future-ready should Gildan look to expand its sales channels and markets down the road with cross-channel e-commerce, as well as B2B order processing and fulfillment management. The easy-to-use PCM system is flexible and simple to manage for non-technical merchandisers, eliminating the need for web programming each time a change is required.

“We are pleased to add Gildan, the foremost company in its class, to our growing list of prominent and well-known companies,” said Irwin Kramer, CEO at iCongo. “Our solution provides the advanced online merchandising, interactive tools and content management functionalities that multinational enterprises need to support global web initiatives.”
For more information about iCongo’s B2B and B2C cross-channel e-commerce, enterprise content management and product content management systems, please visit http://www.icongo.com.

About iCongo, Inc.
iCongo is a leading e-commerce platform provider enabling companies to successfully run their mission-critical e-commerce operations with a full suite of tools designed to streamline site administration, order processing and fulfillment and customer service. iCongo’s solutions include B2C and B2B e-commerce, order management, cross-channel platforms, plus a comprehensive marketing suite. iCongo has been favorably positioned by independent research firms, including Forrester’s Wave for B2C E-Commerce and Gartner’s Magic Quadrant for E-Commerce. iCongo’s clients include many multi-national and world-renowned retailers and brands. To learn more please visit http://www.icongo.com

About Gildan
Gildan is a vertically-integrated marketer and manufacturer of quality branded basic apparel. The Company is the leading supplier of activewear for the screenprint channel in the U.S. and Canada. It is also establishing a growing presence in Europe, Mexico and the Asia-Pacific region. The Company sells T-shirts, sport shirts and fleece in large quantities as undecorated “blanks”, which are subsequently decorated by screenprinters with designs and logos. Consumers ultimately purchase the Company’s products, with the Gildan label, in venues such as sports, entertainment and corporate events, and travel and tourism destinations. The Company’s products are also utilized for work uniforms and other end-uses to convey individual, group and team identity. The Company is also a leading supplier of private label and Gildan branded socks primarily sold to mass-market retailers. In addition, Gildan has an objective to become a significant supplier of underwear and undecorated activewear products to mass-market retailers in North America.

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Joshua Ostrega
iCongo, Inc.
514-866-2664 ext. 208
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