Dick Van Patten's Natural Balance® Expands Cat Product Line with New Perfect Bites™ Cat Treats

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Meaty morsels offer ultimate flavor satisfaction with only one calorie per treat.

Natural Balance Pet Foods, Inc. is expanding its cat product line with three meaty treat formulas. All have a unique hexagon shape to enhance palatabilityand only one calorie per treat.Launching this spring, Natural Balance Perfect Bites™ cat treats feature premium varieties—such as rabbit, chicken or salmon—for a healthy, guilt-free delicious snack.

“Retail sales of cat treats continue to rise in the United States,” said Heather Govea, Senior Vice President of Independent Sales and Corporate Marketing at Natural Balance.“This year we are focusing on growing our cat line to give customers more ways to spoil their petwith products that are not only tasty, but healthy as well.”

According to the American Pet Products Association's 2009/2010 National Pet Owners Survey, there are 93.6 million cats compared to 77.5 million dogs in the United States. Natural Balance Perfect Bites™ were developed to pursue this key driver of pet industry growth.

The new cat treats do not contain corn, soy, wheat, artificial flavors or colors.

Natural BalancePerfect Bites™ are for kittens to adults and are available in the following varieties:

  •     Natural BalancePerfect Bites™ Rabbit Formula Cat Treats: 3oz.
  •     Natural BalancePerfect Bites™ Chicken Formula Cat Treats: 3oz.
  •     Natural BalancePerfect Bites™ Salmon Formula Cat Treats: 3oz.

Every production run ofNatural Balance® pet food is tested and results are posted on our website so customers can Buy With Confidence™.Visit http://www.naturalbalanceinc.com for complete details.

About Dick Van Patten’s Natural Balance Pet Foods®

Based in Pacoima, California, Natural Balancewas founded by Dick Van Patten and Joey Herrick in 1989 on thephilosophy of providing pets and their owners The Food For a Lifetime™. All Natural Balance products are free from artificial flavors, colors and bleached ingredients, and are used and respected worldwide by top trainers, breeders and caring pet owners who want the best for their animals. In addition to its more than 50 dog and cat food varieties, the Natural Balanceproduct catalog includes several Zoological Formulas™, which are currently fed to carnivores, bird of prey and reptile populations in some of the most prestigious zoos and animal reserves across the country.

For more information about Natural Balance,its Buy With Confidence™ program and its unique product line,please visit http://www.naturalbalanceinc.com.


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Heather Govea
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