For Centuries, the Mystery of Health and Tranquility for Hair Alluded All: With I.C.O.N.'s INDIA, the Mystery Has Been Solved

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I.C.O.N. introduces INDIA, a hair prodcut line enriched with miraculous Moringa Oil and revitalizing Argan Oil. True hair-yuvedics at work.

“These three products are just the beginning,” says Chiara. “They truly represent an expanded philosophy for I.C.O.N., one that I can’t wait to expand upon. With INDIA, the mysteries of hair-yurvedics have been solved!”

India is a mystical country, full of wisdom and beauty. INDIA from I.C.O.N. is equally mysterious, capturing the essence of health and tranquility inside a product line that incorporates ancient practices with the restorative oils of Moringa to add luster and strength to hair and Argan to nourish and revitalize. These exquisite emollients, the heart and soul of INDIA Shampoo, INDIA Conditioner and INDIA Oil, provide healing, strength, luster, well-being and of course, tranquility. This is the company’s new miracle, captured in the newly coined "hair-yurvedics". INDIA will be available world-wide beginning in 2011.

“The women of India use Moringa and Argan oils to heal. To them, they are liquid gold,” explains I.C.O.N. creative director and Chief Product Officer, Chiara. “I.C.O.N. uses them to transform hair from dull and lifeless to silky, manageable and full of shine. Always with the serenity of an amber fragrance.” Moringa oil contains potent antioxidants, moisturizers and conditioners. Known for centuries as a healing miracle, it contains more than 90 nutrients and boasts four times a much Vitamin A as a carrot, 17 times as much calcium as milk, 15 times as much potassium as a banana, 7 times as much Vitamin C as an orange and 25 times as much iron as spinach. It provides incredible strength to hair. Argan has long been referred to as liquid gold. It is legendary for its antioxidant properties and its ability to nourish and revitalize hair, leaving it lushly restored and simply glorious. It’s lightweight and rich in Vitamin E, twice as much as that found in olive oil.

INDIA includes a Shampoo with an exceptionally rich lather. In addition to Moringa and Argan, it also is loaded with soy, wheat and oat proteins, antioxidants, shea butter and anti-agers to encourage youthful shine.INDIA Conditioner is an intense treatment that transforms hair’s inner and outer strength. Along with the signature oils, it includes aloe vera, carrageenan for shine, and anti-agers.INDIA Oil is an enriching emollient to soothe frayed hair. Perfect on damp or dry hair, it simply transforms any hair type into something smoother, something incredible, something changed. For the better. INDIA products, all packaged in amber-colored containers, also include a sensual amber fragrance.

About I.C.O.N.

I.C.O.N. was launched in Europe and North America in 2002. Its products are sold in professional salons across the continents. Its philosophy of encouraging touch therapy within its care products and creating Liquid Fashion in its styling/finishing tools continually challenges the perception of beauty. I.C.O.N. has consistently broken the established professional beauty rules in order to provide a balance of identity. All I.C.O.N. products are crafted with EcoTech formulations, combining the best of ecology with advanced technology. The company offers expanded education and twice-yearly haircut collections. This is I.C.O.N. now. I.C.O.N. can be found online at http://www.iconproducts.com.

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Stacey D. Barker
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