Jeff Gomez to Speak at Digital Hollywood’s Media Summit, Rio Content Summit and Power to the Pixel Lab This March

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Transmedia Storytelling Producer and Pioneer Jeff Gomez To Speak At Digital Hollywood's Media Summit, Rio Content Summit And Power To The Pixel Lab This March.

Starlight Runner Entertainment (, a leading creator and producer of highly successful transmedia franchises, today announced that CEO and Transmedia Producer Jeff Gomez is confirmed to speak on the subject of transmedia at prestigious media conferences “Digital Hollywood’s Content and Media Summit” in New York, NY, “Rio Content Summit” in Brazil and “High Five Power to the Pixel Lab” in Sweden.

At Digital Hollywood’s Content and Media Summits, the premier entertainment and technology conference in the United States, Gomez will participate in three sessions that address the various facets of transmedia implementation for writers, studios, networks and brands. On Wednesday, March 9th Starlight Runner will be showcased as part of Content Summit’s Best of Breed Transmedia Showcase: Screenings, Casestudies, Success Stories at 1:30PM. Gomez will also participate in the Day-end Fireside Chat: Tips and Wisdom from the Frontlines of Indie Producers creating Programming for TV, Cable, Broadband, Mobile at 3:00PM that day and Branded Media Marketing - Across Platforms - TV, Film, Broadband, Mobile, Virtual Economies, Music and Games - Reinventing the Commerce & Media Model at 3:45PM on Thursday, March 10th at Media Summit. For a list of speakers, specific times and locations please see the full schedule. Digital Hollywood officially kicks off on Wednesday, March 9th and concludes on Thursday, March 10th.

Later that week, Gomez heads to Rio Content Summit, the greatest audiovisual content market of Latin America, where he will speak on the Content and Transmedia Narratives panel on Wednesday, March 16th. Additionally, Gomez will conduct three Business Roundtables sharing insight with young creative’s on topics such as, planning, creating, and producing highly engaging story worlds that maximize both the creative potential of a work, equity participation, and subsequent revenues. For more details on the event visit:

The High Five Power to the Pixel Lab, showcases a three-day workshop for the six selected Nordic cross media projects and international experts with topics covering, creating the story universe, story design, project planning, delivery platforms and audience engagement design. Gomez is excited to be sharing a keynote, Building Aspirational Storyworlds for Children and a special case study, Hot Wheels: Highway 35 Through Battle Force 5 Fused — Building An Evergreen Property on Friday, March 18th. For a list of speakers, specific times and locations, please see their website.

Gomez is the world’s foremost expert at turning entertainment properties and premium brands into highly successful transmedia franchises. He conceived, co-wrote, and produced one of the most successful transmedia storylines of the decade with Mattel’s Hot Wheels comic books, videogames, web content, and animated series. He also worked on such properties as Pirates of the Caribbean, Avatar, Coca-Cola’s Happiness Factory, Halo, Transformers, and the upcoming Tron: Legacy. Transmedia storytelling, as coined by Gomez, is the “the technique of conveying messages, themes or storylines to mass audiences through the artful and well-planned use of multiple media platforms."

Jeff Gomez has spoken at conferences around the world on the subject of transmedia storytelling, including TedX, XMedia Labs, Produced By, O’Reilly Conferences, Digital Hollywood, MIPTV, Association of Brazilian Advertisers, Game Developers Conference, KidScreen Summit and Digital Media Wire’s Future of Television, among many others.

Gomez was announced as Digital Media Wire's 2011 "25 Digital Entertainment Executives to Watch" and selected by Details magazine as one of 16 global visionaries impacting media, entertainment and politics in the Mavericks 2010 feature in the October 2010 issue. Jeff is also on the Board Member of the Producers Guild of America East where he was a driving force in getting a new producer credit for Transmedia Producers ratified – an historic entertainment industry development that bridges traditional and new media and allows for proper accrediting of producers whose projects span multiple media platforms, which was approved by the Producer’s Guild of America in April 2010.

He founded Starlight Runner Entertainment with business partner Mark Pensavalle in 2000. Gomez and Pensavalle have recently been featured in the Details magazine “Mavericks” special issue for the company’s pioneering work with storytelling and have been profiled in reputable publications including Forbes, BusinessWeek, Variety, The Wall Street Journal, Publisher’s Weekly and World Screen News.

About Starlight Runner Entertainment
Starlight Runner Entertainment, Inc. (, founded by Jeff Gomez and Mark Pensavalle, is a leading creator and producer of highly successful transmedia franchises, maximizing the value of entertainment properties and consumer brands by preparing them for extension across multiple media platforms. Starlight Runner Entertainment also produces animated and live-action feature films, as well as digital content. The company packages books, comics and graphic novels, and develops videogames and alternate reality experiences with world-renowned partners and clients. Since the company launch in 2000, Starlight Runner has been commissioned by corporate giants including Disney (Pirates of the Caribbean, Tron Legacy), Hasbro (Transformers), 20th Century Fox (Avatar) and Coca-Cola (Happiness Factory), offering guidance on how to expand and broaden storyline universes of intellectual properties that can then be marketed in concert across a variety of platforms simultaneously or gradually.

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Jocelyn Johnson


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