Ice Cube Bag Inventor Unveils New Launch for Live Events Industry

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So:Se - A pocket - sized solution for the best seat in the house

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“In 1978 I began producing the ice cube bag. In the production process, it was necessary to inflate the bags to check the density. Since then, I knew that this possibility could be explored further and create an entirely new product, hence the SO:SE.

New Wave Brands has teamed up with Danish inventor, Erling Vangedal-Nielsen, to unveil his new creation, SO:SE.

Soft Seat (SO:SE) brings you a compact, inflatable solution designed to provide comfort seating at stadia, indoor and outdoor events.

The contoured cushion can be easily self-inflated to provide cushioning and support in any location at any time. With patented technology, the SO:SE 18 cell unit, holds up to 300 pounds in weight and takes only 10 seconds to inflate.

With corporate design options, it is an exceptional tool to get corporate brands, sponsors and clubs noticed anywhere and everywhere.

Neilsen began his creative journey in 1978, whilst he was sat having drinks with friends on a hot summer’s day. In need of ice for their drinks, Erling used a plastic bag to create what we now know to be the ‘Ice Cube Bag’.

The Ice Cube bag has now sold in excess of 5 billion units and Neilsen portfolio continues to grow: “In 1978 I began producing the ice cube bag. In the production process, it was necessary to inflate the bags to check the density. Since then, I knew that this possibility could be explored further and create an entirely new product, hence the SO:SE air cushion. It was however only recently that this idea was realized.”

To request a sample pack of SO:SE and/or would like to feature the product, please contact us to further discuss opportunities with SO:SE.

For further information on SO:SE, please visit http://www.so-se.net

Contact Sophie Lavers, SO:SE Public Relations Officer
Tel: 01565 832 251

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