gdz Event Analysts Launches in the UK - Turning the Organisation of Corporate Events on its Head

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For too long now the corporate world has been in need of more rigour and compliance around the appropriation of the corporate hospitality budget that has historically passed from year to year without notice or sufficient scrutiny. gdz is an independent corporate events consulting and analysis business developed to help companies meet the requirements of the new Bribery Law legislation and more importantly to enhance significantly the value derived from the corporate event budget.

gdz Managing Director Nick Groom says – “The recession together with new legislation has meant a total rethink around the corporate events budget. In particular, far more rigour is demanded to ensure money is not being wasted and because of the forthcoming Bribery Act, compliant processes are embedded in the business to ensure it stays the right side of the law."

gdz has built a scientific ROI (return on investment) modelling tool to prioritise customers based upon their specific desires and their importance to an organisation and how the company want to allocate the events budget.

The reports produced by gdz will help companies become more Bribery Act compliant, recording where and how and to whom the budget is allocated.

gdz consults with companies and analyses their current model, suggesting ways to improve efficiencies in how events are organised and agreeing the strategy to be adopted. Different ROI scenarios are then produced for the particular customer base and client rules. The model filters customers into event type groupings and builds a timetable of events.

Customers are invited early and to an event they want to go to, maximising the event working capital. This avoids costly drop-outs, increases event loyalty and maximises the mix of quality guests and therefore the ROI.

gdz will procure and help select the appropriate suppliers for the specific needs of the company and its customers.

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Nick Groom
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