Cheshunt, Herts (PRWEB) March 10, 2011
Tesco Clothing has revealed the official Climate Week (21-27 March) t-shirt, featuring an exclusive, limited edition design by the 'patron saints of print', Eley Kishimoto, in aid of the Environmental Justice Foundation.
Organic, ethically made and manufactured by wind and solar power, the low carbon t-shirts (http://www.clothingattesco.com/men/tops+t-shirts/icat/mens-tops-and-t-shirts/) will be available for men and women exclusively from Tesco clothing (http://www.clothingattesco.com/), Climate Week's headline partner, for only £10.
The women's climate week t-shirt (http://www.clothingattesco.com/invt/jf112790/) and men's climate week t-shirt (http://www.clothingattesco.com/invt/eq112353/) will be available in time for Climate Week, in-store and online on the Tesco clothing website.
A host of talent has stepped up to front the on-trend geometric print, including Lily Cole, KT Tunstall, Jade Parfitt, Gemma Arterton, Gillian Anderson, Eliza Doolittle and many others, making it the fashion world's t-shirt of choice. Stylist to the stars Fee Doran a.k.a Mrs Jones has lent her special touch for many of the pictures.
Climate Week's Phil Drew said: "Low-carbon and super-cool, the t-shirt captures the spirit of Climate Week by showing how we can all be part of the solution to climate change. The t-shirt is organic, ethically made, and carries the Carbon Reduction Label certified by the Carbon Trust. It represents the future of fashion: an item that's as green as its message and doesn't cost the earth, in all senses of the word."
Environmental Justice Foundation executive director Steve Trent commented: "The supply chain demonstrates the highest possible standards in an industry that is often criticised for falling short of the mark. The carbon footprint of the t-shirt's manufacture is on average an incredible 90% smaller than that of a comparable product made using non-renewable energy. Our long-term supporter Lily Cole witnessed this for herself on a visit to the factory in India."
Eley Kishimoto added: "Our t-shirt design incorporates the 'tree of life', a concept that exists in many cultures across the world. In itself, this represents nature and reminds us to look towards a positive future. We worked with a play on an age-old patchwork motif, symbolising the care and attention that our planet needs and translating the idea that all life on earth is connected, and we should work together to tender our environment."
Shoppers can do their bit to reduce the carbon footprint of the t-shirts even further by washing it at a low temperature and hanging it up to dry.
Climate Week t-shirts will be available exclusively at Tesco stores and online at http://www.tesco.com/clothing.
About Tesco (http://www.tesco.com/):
Tesco plc, a UK-based international grocery and merchandising retailer, is Britain's largest supplier and the world's third largest grocery retailer, by both global sales and domestic market share. Founded as a food specialist in 1929, Tesco has now expanded into diverse areas such as flowers, books, music, clothes, gifts, telecoms and even baby buggies. The company employs over 250,000 people, operates 1,779 stores across Europe and Asia and serves over 15 million customers.
About Climate Week:
Climate Week is the new national occasion backed by the Prime Minister and Sir Paul McCartney to inspire millions across the UK to combat climate change. Climate Week is also backed by Al Gore, Kofi Annan, Vivienne Westwood, Lily Cole, and Jarvis Cocker.
Climate Week is for everyone wanting to do their bit to protect our planet and create a secure future. Thousands of businesses, charities, schools, councils and others will run events during Climate Week, sharing ideas and encouraging thousands more to act during the rest of the year.
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