Specialty Advertising Association of California (SAAC) Selects Living Tradeshow® as Lead Retrieval Provider

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Specialty Advertising Association of California (SAAC) has selected the Living Tradeshow Solution as the official Lead Retrieval provider for the 2011 SAAC Show held August 24-25, 2011 at the Long Beach Convention Center.

Specialty Advertising Association of California (SAAC) has selected the Living Tradeshow Solution as the official Lead Retrieval provider for the 2011 SAAC Show held August 24-25, 2011 at the Long Beach Convention Center.

The SAAC Show (TheSAACShow.org) is annual networking event providing education sessions and a tradeshow exhibition of products and services for our members. All attendees are pre-screened as active members of the industry. “Our event is the west region’s leading show for the specialty advertising industry,” stated Brian P. Padian, SAAC President. “We have always looked for new and innovative ideas to keep our show unique and create value for both our distributor and supplier members. The addition of the Living Tradeshow Solution to our event will provide added value to our exhibitors while reducing their overall show costs. Attendees will benefit from receiving the most updated information from the exhibitors in a paperless environment.”

Living Tradeshow (http://www.LivingTradeshow.com) is a turn-key solution offered by organizers at premiere events. The solution consists of proprietary software and hardware elements that are used by attendees and exhibitors for a mutual exchange of useful business information. The key underpinning of the solution is a device called a “Crick-IT”, which allows attendees to point a small, one-button, hand-held device at a participating exhibitor’s booth to collect any marketing information, in an electronic format, the exhibitor desires to share. The Crick-IT device is distributed free to every attendee at a show or event. The attendee can move through an entire show “bag-free” and “paperless”, eliminating the need to carry heavy, wasteful printed literature back to the office. After the show floor closes, the attendee can view their individually collected show materials in a personal, web-based account provided free-of-charge, and they can maintain their account for months following the show. The account provides literally any form of electronic marketing that an exhibitor can imagine...video, presentations, pricelists, catalogs, etc.

“We are excited to launch into the promotional products industry at such a premiere event. The SAAC Show represents one of the best values for regional shows in the Promotional Products industry, and this value has been established by being on the leading edge of technology and listening to the needs and wants of their association members. We are proud that SAAC sees the value that the Living Tradeshow Solution will provide to their exhibitors and attendees,” said Jay Caswell, President of Crick Information Technologies, Inc. "Our solution allows anyone attending the SAAC show to experience a single-button, instantaneous mutual exchange of information with exhibitors in a paperless format.”

Exhibitors benefit from using the Living Tradeshow Solution by eliminating, or at least reducing, the need to bring thousands of dollars of printed literature to a show. Secondly, the ability of the exhibitor to monitor exactly who is looking at their show materials, and when, in real-time, attendees will qualify themselves as leads. Caswell further stated “Imagine the value that is created for a sales department using our system when they are told exactly who is really interested in their product, what product they are interested in and when they became interested. That is the definition of a truly qualified lead!”


Specialty Advertising Association of California (SAAC) is a leading regional association made up of more than 700 firms engaged in specialty advertising in California and throughout the United States. As an association SAAC is dedicated to increasing the professionalism of members engaged in specialty advertising sales. The SAAC association membership includes companies representing all facets of the specialty advertising industry: suppliers, distributors, direct houses and sales staff.

Living Tradeshow, developed and marketed by Crick Information Technologies, Inc., allows exhibitors to reduce their tradeshow expenses and increase qualified leads by using a paperless, web-based, lead generation system that increases the number of leads at tradeshows and eliminates printed materials. Unlike existing systems, which result in no follow-up on over 80% of leads generated, Living Tradeshow’s patent-pending closed-loop feature allows for automatic, instantaneous desktop notification of qualified lead activity, thus increasing the value of each lead generated. In today’s environment, measurable ROI is a must for exhibitors and their CFOs (translation: Leads turn into sales that turn into dollars!).


Nancy Phillips
Specialty Advertising Association of California (SAAC)
805 484-7393
Email: executivedirector(at)saac(dot)net

Jay Caswell
Crick Information Technologies, Inc.
Email: Jay(dot)Caswell(at)GoCrickIT(dot)com

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