DealerOn Car Dealer Websites Win Dataium Awards

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DealerOn, the leader in car dealership websites, announces that three of their auto dealer website customers have won a Web Performance Award from Dataium for February 2011: the Rich Morton group, the Ron Carter Automotive group, and Mike Murphy Ford.

DealerOn, the leader in auto dealer websites, announces that three of their car dealership website customers are Dataium February 2011 Web Performance Award Winners: the Rich Morton Group, the Ron Carter Automotive Group, and Mike Murphy Ford. Dataium gives these awards monthly to auto dealerships and their website provider for their online performance by measuring auto shopper behavior and website performance data.

Rich Morton Mercury, a Washington DC Mercury dealer, was awarded the ASI (Auto Shopper Intensity) Excellence Award. ASI (Auto Shopper Intensity) is Dataium’s proprietary index for measuring auto shopper engagement, enthusiasm, and intensity within the consumer buying cycle. This means that their auto dealership website ranks highest in lead to visitor ratio, in the top five for average searches, and top 10% in unique visitors for the month.

The Ron Carter Automotive Group was recognized for Best Performance: Leads to Inventory Search. This means that the Ron Carter website visitors who did an inventory search submitted leads more often than any other car dealership website in Dataium’s study – a sample of thousands of dealer websites.

The third DealerOn customer who won a prestigious Dataium Web Performance award is Mike Murphy Ford, a Bloomington Ford dealer. Their website was recognized for Best Performance in Percentage of Auto Shoppers Returning (% of Be Backs). This means that more of their website visitors came back to their site than any other dealership in Dataium’s sample.

Dataium provides critical business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet. By providing common, independent web metrics for all websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms.

DealerOn, Inc. is one of the premier online marketing companies serving the retail automotive industry. They provide a full spectrum of online marketing solutions to car dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools.

DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing DashboardTM. Since its inception, DealerOn’s Digital Dashboard process has provided a documented lead volume increase of over 250% for their clients.


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Chris Deringer
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