Alliant Provides Direct-Response Segmentation Data within Adobe Online Marketing Suite to Help Users Optimize Site Experiences

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Adobe Clients Can Now Access Alliant's GeoPerformance Data; Anonymous Transactional Data Tied to Multi-Channel Direct Response Activity Allows Marketers to Deliver More Targeted Content, Offers & Display Ads

Alliant specializes in campaign optimization solutions for direct and interactive marketers

Identifying those consumers who have a history of transacting via direct channels is highly predictive...

Alliant, a leading provider of predictive segmentation solutions for multi-channel marketers, announced today that it has entered into an agreement with Adobe to provide Adobe Online Marketing Suite customers access to Alliant’s multi-channel transactional data at the geographic level. The enhancement will allow Adobe customers to test and deploy site optimizations by accessing anonymized, historical direct-response activity of Web site visitors.

According to the agreement, the Alliant data will be available in the second quarter of 2011 as an upgrade option for users of Adobe Test&Target and Adobe SiteCatalyst, powered by Omniture. Alliant consumer interest data will be scheduled for deployment within other applications in the Adobe Online Marketing Suite later this year.

“Alliant’s data is widely used to help online marketers target offers and predict the future value of leads,” said JoAnne Monfradi Dunn, Alliant’s President and CEO. “Identifying those consumers who have a history of transacting via direct channels is highly predictive for digital marketers. This integration offers Adobe customers the ability to interact more intelligently with online consumers in real time. This partnership will allow SiteCatalyst and Test&Target users to apply proven direct response predictors to improve conversion on their home page and landing pages.”

Availability — Adobe SiteCatalyst and Test&Target customers interested in leveraging Alliant GeoPerformance Data should contact their Adobe Account Manager for more information.

About Alliant

Based in Brewster, NY, Alliant offers predictive segmentation solutions that enable direct-to-consumer marketers to achieve higher profitability across multiple channels, including traditional mail, DRTV and digital e-marketing. Alliant’s proprietary cooperative databases include over 120 million consumer files packed with rich, behavioral, transaction-level customer data contributed monthly by many of the world’s leading direct response marketers. Alliant uses its proprietary data to empower insight for marketing decisions, delivering powerful multi-channel solutions that let marketers in identify profitable new customers, increase response rates and average order size, minimize payment risk, and increase the success of customer retention and reactivation efforts.

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