Swarthmore, PA (PRWEB) March 10, 2011
Piccadilly Arts, a branding and marketing agency, announced today the launch of its Branding Tool Kit. The Branding Tool Kit provides a series of brainstorming exercises for businesses that want to build or further develop their brand. It is sold online for $59.00 at http://brandingtoolkit.net.
The Branding Tool Kit is comprised of three main exercises – the Brand Vision and Values Exercise, the Brand Personality Exercise, and the Brand Image Exercise. Each exercise guides the business through a series of questions and activities that can provide the backbone to the brand, the business’ identity, marketing messaging, and design strategies.
Owner and Communications Consultant, Chrissie DiAngelus, created the Branding Tool Kit with the needs of entrepreneurs, small businesses and nonprofits in mind. “In uncertain economic times all business must reevaluate their mission and brand.” This is especially necessary for the small businesses and nonprofits who are often wearing so many organizational hats that it is difficult to make the time to flesh out their unique brand – the values, principles and personality that can set them apart from their competition and create customer loyalty.
She also adds that the concept of a brand can be very abstract to most business owners. “The tool kit is designed to take the abstract out of brand building. It is affordable, easy and fun, can involve multiple stakeholders, and help flesh out key positioning and marketing messages – in as little as a day.” The tool kit provides a Welcome Message, a Table of Contents, the Exercises, and a Next Steps section. It can stand alone as a guide or can be coupled with additional consulting services and workshops. For more information or to purchase a copy, visit http://brandingtoolkit.net.
About Piccadilly Arts
Piccadilly Arts is a boutique marketing communications agency. It specializes in branding, marketing, social media, and design consulting for small to midsized companies, and the arts, culture and nonprofit sector. Chrissie DiAngelus founded Piccadilly Arts in 2006 as a freelance marketing consultant. She has over 10 years experience building brands, aligning mission, strategy and tactics, and crafting strategic marketing and new business development plans. The Branding Tool Kit was developed and launched in early 2011. Clients include businesses, nonprofit arts organizations, and individuals. http://piccadillyarts.com