All Roads Lead To The International CTIA Wireless Show

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Wireless Standard Scheduled to Exhibit at CTIA 2011 in the Peabody Suite

The yellow brick road may have led to the Wizard at one time or another, but for now, all roads lead to CTIA 2011 and Wireless Standard is ready to make that trek. Wireless Standard, B2B Soft's flagship product, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry.     The platform is currently being used in over 4,000 wireless retail locations with that number increasing daily.

Much of the hype surrounding this year's CTIA show, scheduled from March 22-24 at the Orange County Convention Center in Orlando, Florida, has mostly been about the increasing competition among wireless carriers to produce the best tablet and smartphone. With multiple carriers and wireless retailers attending, the show proves to be the best opportunity to announce further enhancements to Wireless Standard, the Point-of-Sale platform that is built specifically for wireless retail.

"We're very excited to exhibit during this year's CTIA show," says Gary Khabinski, B2B Soft's CEO. "Wireless Standard has continued to evolve with customer demand and this is a great opportunity for us to showcase our product. We've listened to what our customers needed in a Point-of-Sale system, from strategic integrations to enhanced Business Intelligence tools and we rebuilt our platform with their needs and demands in mind. Attendees to this year's show will undoubtedly experience why Wireless Standard has grown rapidly year over year."

Located in the Peabody Suite, the Wireless Standard team will be on-site to give full product demonstrations as well as meet one-on-one with current and prospective clients. The schedule is filling up quickly, so show attendees are advised to visit the company's website, at to schedule a meeting during CTIA 2011.    

In order to maximize exposure at this year's event, Wireless Standard has also paired with their strategic partners and will be exhibiting at the following booths as well:

  •     PreCash on March 22nd, Booth #5431
  •     WiCon Network on March 22nd & 23rd, from 10:00am - 12:00pm, Booth #5080
  •     Wireless Business Owner's Consortium on March 22nd - 24th, Booth #5081

While wireless retailers prepare to watch the unveiling of the latest smartphone and tablet, it's also important to remember the Point-of-Sale system has to be as advanced and reliable as the new glitzy handset being offered. With Wireless Standard, retailers can provide their customers with the ultimate customer experience while managing their stores from front-of-store to back-end operations. Experience Wireless Standard at the CTIA 2011 show in the Peabody Suite and experience first hand why this Point-of-Sale platform has become the platform of choice for the wireless industry.

About B2B Soft:

B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at

About Wireless Standard:

B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit


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Chaka Adams
B2B Soft
212-742-2301 ext. 708
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